What it is: Externally monitored company news — funding, M&A, leadership changes, layoffs, expansions, product launches, and partnerships — tied directly to your leads, accounts, and opportunities.
What it surfaces
Event date and category (funding round, acquisition, leadership change, layoffs, expansion, new office, partnership, product launch, earnings report, regulatory change)
A plain-language summary of the event
A confidence level for each event
Optional source citations
Why it matters A funding round, a new VP, or a wave of layoffs at a target account is often the single best trigger for outreach timing — and the hardest thing for a rep to track manually across hundreds of accounts. This signal surfaces it automatically and ties it to the account record, so timing-sensitive plays (congratulate the new funding, route around the layoffs, target the newly appointed VP) don't depend on a rep happening to see the news.
All fields below live on the webmonitoringevent_derived table (entity: Revsure_default), populated by external web monitoring:
Display Name | Column | Notes |
|---|---|---|
Webmonitoringevent Summary |
| Plain-language summary of the event. |
Webmonitoringevent Confidence |
|
|
Webmonitoringevent Citation Urls |
| Comma-separated source URLs backing the event. |
Webmonitoringevent Event Tags |
| Single JSON object combining all category flags below into one record, e.g. |
Category flags (each a standalone boolean on the same table — one per event category):
Column | Category |
|---|---|
| Acquisition |
| Earnings report |
| Expansion |
| Funding round |
| Layoffs |
| Leadership change |
| New office |
| Partnership |
| Product launch |
| Regulatory change |
