What it is: Surfaces every competitor mentioned across your leads, accounts, and opportunities — pulled from conversation intelligence (calls, meetings) and CRM fields — with the context behind each mention.
What it surfaces
Named competitors mentioned at the lead, account, and opportunity level
The context of the mention (e.g. "evaluated as alternative," "current incumbent tool," "chosen over us")
Which open deals have active competitive threats vs. which are historical/closed
Aggregated view of which competitors show up most often across your live pipeline
Why it matters: Competitive intel usually lives buried in call notes or in a rep's head. This signal rolls it up systematically — across every open deal, not just the ones a rep remembers to flag — so you can see which competitors are a genuine recurring threat, which deals are most contested right now, and where you have a real displacement opportunity (e.g., an incumbent's contract is expiring).
Example: "Show me competitor signals for open deals" returns a ranked view of which competitors appear most across your live pipeline, plus a flag on the specific deals where a competitive threat is active right now.
Competitor Signal Dimensions Used
Display Name | Column | Entity | Notes |
|---|---|---|---|
Conv Intel Competitor Contexts |
| Revsure_default | The core field — competitor name + context pairs from conversation intelligence (calls/meetings), e.g. "Salesforce: Evaluated as alternative". Multiple mentions on one record are |
Opportunity Mentioned Competitors |
| Opportunity | Competitor mentions rolled up at the opportunity level derived from email and chats. |
Account Mentioned Competitors |
| Account | Competitor mentions rolled up at the account level derived from email and chats. |
Lead Mentioned Competitors |
| Lead |