Overview
GTM Signals is a derived column available at the lead level in RevSure. It surfaces up to 12 buying and engagement signals per lead as a compact, pipe-delimited tag string — giving your team an at-a-glance read on where each lead stands across pipeline fit, engagement health, funnel velocity, and high-intent activity.
Example: Pipeline: High | Multi-Touch (4ch) | Fast Mover | 🎯 Demo Requested | Active (1d ago)
Signals are ordered by impact priority. Empty or below-threshold signals are omitted automatically.
Signal Reference
1. Pipeline Propensity - Applies only if the tenant has propensity scores enabled.
Reflects the lead's AI-scored likelihood to convert to pipeline.
Tag | Meaning |
|---|---|
| High propensity score |
| Medium propensity score |
| Low propensity score |
2. Engagement Velocity
Measures whether the lead's responsiveness is accelerating based on a rolling 14-day comparison.
Tag | Meaning |
|---|---|
| Responded events in last 14 days are ≥2× the prior 14-day period |
| Responded events in last 14 days are ≥1.5× the prior 14-day period |
(omitted) | Flat or declining engagement |
3. Multi-Channel Engagement
Indicates how many distinct channels the lead has engaged across.
Tag | Meaning |
|---|---|
| Engaged across 2 channels |
| Engaged across 3 channels |
| Engaged across 4 or more channels |
(omitted) | Single-channel engagement only |
Channels include: email, webinar, paid ads, web, events, and others.
4. Campaign Responsiveness
Shows the lead's response rate across all campaign touches.
Tag | Meaning |
|---|---|
| Responded to ≥80% of campaign touches |
| Responded to ~50% of campaign touches |
(omitted) | Response rate below 40% |
5. Funnel Velocity
Classifies how quickly the lead has been moving through funnel stages, based on the average number of days between consecutive stage transitions.
Tag | Meaning |
|---|---|
| Average stage transition time within 30 days |
| Average stage transition time within 45 days |
| Average stage transition time exceeding 45 days |
6. Recency of Last Touch
Reflects how recently the lead had any recorded engagement activity.
Tag | Meaning |
|---|---|
| Last touch within the past 7 days |
| Last touch between 8–30 days ago |
| Last touch more than 30 days ago |
7. High-Intent Activity
Flags the most recent high-intent action taken by the lead in the last 60 days. High-intent activity types are configured per tenant based on your defined activities.
Tag | Meaning |
|---|---|
| Lead requested a product demo |
| Lead visited the pricing page |
| Lead booked a meeting |
| Lead started a trial |
(omitted) | No high-intent activity in last 30 days |
8. ICP Fit
Indicates how closely the lead matches your Ideal Customer Profile, as defined in your RevSure configuration.
Tag | Meaning |
|---|---|
| Lead is an exact match to your ICP definition |
| Lead is a close match to your ICP definition |
(omitted) | No ICP match |
9. Stage Tenure
Flags leads that have been sitting in a stage beyond expected thresholds, indicating potential stalls that need attention.
Tag | Meaning |
|---|---|
| Lead has been in MQL stage for 30 or more days |
| Lead has been in SAL stage for 45 or more days |
(omitted) | Lead is within normal stage duration |
Stage names in the tag will reflect your tenant's configured stage labels.
10. Meeting / Call Signal
Surfaces the most recent meeting or call activity logged against the lead in the last 30 days.
Tag | Meaning |
|---|---|
| A meeting was booked with this lead |
| A call was logged against this lead |
(omitted) | No meeting or call activity in last 30 days |
Notes
Signal ordering — Tags are arranged highest-impact first within the column.
Threshold-based omission — Signals below their minimum threshold are not shown, keeping the column clean and actionable.
Tenant configuration — ICP fit definitions and high-intent activity types are set in your RevSure configuration and will be reflected in the signals computed for your leads.
Data sources — GTM Signals are derived from lead attributes and scores combined with each lead's full engagement and funnel movement history.