In RevSure, you build one set of ICP definitions. Each definition is either a Lead definition (persona and title) or an Account definition (firmographic, technographic, intent, or any custom field in your connected systems), and you write its criteria as a single description. Definitions combine as OR, so you can list several, and an account or lead qualifies if it matches any of them.
Bullseye and ICP Fit are not separate switches in the tool. They are the same model written at two levels of tightness. ICP Fit is the broad version, the baseline bar worth pursuing at all. Bullseye is the tight version, the dead-center core you prioritize first, written with higher thresholds, the highest-value industries, a live demand signal, and named senior titles instead of a broad title. Same building blocks, more conditions stacked into each description.
Example client: a B2B SaaS platform selling into marketing teams.
Written broadly (ICP Fit)
Account: Technology, Software, Financial Services, or Retail companies with 200+ employees in North America or the UK
Lead: Titles containing Marketing Operations, Demand Generation, Revenue Operations, or Marketing Analytics
Written tight (Bullseye)
Account: Technology or Software companies with 1,000+ employees and $100M+ revenue showing intent for marketing attribution or pipeline analytics
Lead: Titles of CMO, VP Marketing, VP Demand Generation, or Head of Marketing Operations
