Staying up to date with your prospects is critical. Our Job Change Signals feature ensures you are always engaging with your contacts based on their most current information, helping you identify new opportunities and account growth trends.What are Job Change Signals?
We automatically compare your existing CRM contact data against the latest verified prospect information. When we detect a significant change, we surface it directly on the Person record. This ensures you never reach out to a contact with outdated information.
We highlight two primary types of job changes:
New Company: The contact has moved to a new organization. This is a perfect opportunity to re-engage them at their new company or identify a new stakeholder at their previous one.
Promotion: The contact has stayed within their current organization but has moved into a more senior role. This often signals increased decision-making power and is an ideal time to check in.
How it Works
When you view a contact, you will see a badge if a recent job change has been detected:
Blue Chip: Indicates the contact has moved to a New Company.
Green Chip: Indicates the contact has received a Promotion.
Clicking on the signal allows you to open a detailed view showing exactly what changed, including the previous title and company versus the current, updated information.Key Benefits
Timeliness: Stop reaching out to contacts who have moved on or changed roles using stale CRM data.
Actionable Intelligence: Quickly identify when a champion has moved to a new company (New Company signal) or has increased their influence within their current firm (Promotion signal).
Clean Data: We filter out background noise—such as company rebrands, minor title adjustments, or abbreviations—so you only see signals that are truly relevant to your sales strategy.
Important Notes
Read-Only Intelligence: These signals are meant for your awareness and engagement strategy. The feature does not automatically overwrite or "write back" data to your CRM; it simply provides you with the most current intelligence available.
Source of Truth: Our system prioritizes verified external prospect data over legacy CRM information, ensuring that you are always working from the most accurate and up-to-date professional profile.
