Attribution & Spends

The attribution configuration allows you to create several attribution configurations for you to generate multi touch attribution models. You can use any campaign dimension such as channel, campaign or source to generate your attribution in addition to determining filters, conversion, engagement period and which stages to consider among others.

The spends configuration allows you to edit the spends and budgets that are fetched into RevSure from your Source Systems. This is helpful for offline campaigns, and campaigns which do not have accurate spends captured in your systems. You can upload the spends using a CSV import option or directly edit the spends for the campaigns you need.

Note: Any campaigns which are not present in your systems do not have attribution and engagement captured. Hence, these campaigns cannot be fed into RevSure manually, Only campaigns which are present in your source systems can have their spends altered.