Metrics
Metric Name | Description |
Spend | The actual spend amount in the period for a given factor |
Campaigns | Number of campaigns run in the period for a given factor |
Impressions | Number of Impressions in the period for a given factor |
Generated Pipeline Value | $ Pipeline generated in the period by a given factor according to the marketing mix modelling |
Generated Booking Value | $ Booking generated in the period by a given factor according to the marketing mix modelling |
Pipeline Contribution | Pipeline Contributed in the period by a given factor. (Pipeline Generated by the factor / Generated Pipeline by all factors) |
Booking Contribution | Booking contributed in the period by a given factor. (Booking Generated by the factor / Generated Booking by all factors) |
Pipeline ROI | Return on spend in terms of the Pipeline for a given factor (Generated Pipeline Value / Spend) |
Booking ROI | Return on spend in terms of Booking for a given factor (Generated Booking Value / Spend) |
Quarterly Generated Pipeline Volume | Count of pipelines generated in a quarter |
Quarterly Generated Pipeline Value | $ value of Pipeline generated in a quarter |
Quarterly Generated Booking Volume | Count of bookings generated in a quarter |
Quarterly Generated Booking Value | $ value of Booking generated in a quarter |
Quarterly Google Spend | The actual spend amount for Google campaigns in a quarter |
Quarterly Facebook Spend | The actual spend amount for Facebook campaigns in a quarter |
Quarterly LinkedIn Spend | The actual spend amount for LinkedIn campaigns in a quarter |
Quarterly Twitter Spend | The actual spend amount for Twitter campaigns in a quarter |
Quarterly Active Campaign Channel = <Channel Name> | Number of active campaigns in a channel in a quarter |
Features
Features | Display Names |
num_active_facebook_campaigns | Number of Active Facebook Campaigns |
num_active_google_campaigns | Number of Active Google Ads Campaigns |
num_active_linkedin_campaigns | Number of Active LinkedIn Campaigns |
qtd_pipe_gen_volume | Generated Pipeline Volume QTD |
mtd_pipe_gen_volume | Generated Pipeline Volume MTD |
wtd_pipe_gen_volume | Generated Pipeline Volume WTD |
qtd_pipe_gen_value | Generated Pipeline Value QTD |
mtd_pipe_gen_value | Generated Pipeline Value MTD |
wtd_pipe_gen_value | Generated Pipeline Value WTD |
qtd_booking_volume | Generated Booking Volume QTD |
mtd_booking_volume | Generated Booking Volume MTD |
wtd_booking_volume | Generated Booking Volume WTD |
qtd_booking_value | Generated Booking Value QTD |
mtd_booking_value | Generated Booking Value MTD |
wtd_booking_value | Generated Booking Value WTD |
num_active_campaigns | Number of Active campaigns |
open_pipeline_num_owner_bdr | Number of Active BDRs |
open_pipeline_num_owner_others | Number of Active Other Owners |
open_pipeline_num_owner_sales | Number of Active Sales Reps |
stage1_vol | Open stage1 Volume |
stage2_vol | Open stage2 Volume |
stage3_vol | Open stage3 Volume |
stage4_vol | Open stage4 Volume |
stage5_vol | Open stage5 Volume |
stage6_vol | Open stage6 Volume |
stage7_vol | Open stage7 Volume |
stage8_vol | Open stage8 Volume |
stage9_vol | Open stage9 Volume |
stage10_vol | Open stage10 Volume |
stage11_vol | Open stage11 Volume |
stage12_vol | Open stage12 Volume |
stage13_vol | Open stage13 Volume |
stage14_vol | Open stage14 Volume |
qtd_stage1_vol | Generated stage1 Volume QTD |
qtd_stage2_vol | Generated stage2 Volume QTD |
qtd_stage3_vol | Generated stage3 Volume QTD |
qtd_stage4_vol | Generated stage4 Volume QTD |
qtd_stage5_vol | Generated stage5 Volume QTD |
qtd_stage6_vol | Generated stage6 Volume QTD |
qtd_stage7_vol | Generated stage7 Volume QTD |
qtd_stage8_vol | Generated stage8 Volume QTD |
qtd_stage9_vol | Generated stage9 Volume QTD |
qtd_stage10_vol | Generated stage10 Volume QTD |
qtd_stage11_vol | Generated stage11 Volume QTD |
qtd_stage12_vol | Generated stage12 Volume QTD |
qtd_stage13_vol | Generated stage13 Volume QTD |
qtd_stage14_vol | Generated stage14 Volume QTD |
mtd_stage1_vol | Generated stage1 Volume MTD |
mtd_stage2_vol | Generated stage2 Volume MTD |
mtd_stage3_vol | Generated stage3 Volume MTD |
mtd_stage4_vol | Generated stage4 Volume MTD |
mtd_stage5_vol | Generated stage5 Volume MTD |
mtd_stage6_vol | Generated stage6 Volume MTD |
mtd_stage7_vol | Generated stage7 Volume MTD |
mtd_stage8_vol | Generated stage8 Volume MTD |
mtd_stage9_vol | Generated stage9 Volume MTD |
mtd_stage10_vol | Generated stage10 Volume MTD |
mtd_stage11_vol | Generated stage11 Volume MTD |
mtd_stage12_vol | Generated stage12 Volume MTD |
mtd_stage13_vol | Generated stage13 Volume MTD |
mtd_stage14_vol | Generated stage14 Volume MTD |
wtd_stage1_vol | Generated stage1 Volume WTD |
wtd_stage2_vol | Generated stage2 Volume WTD |
wtd_stage3_vol | Generated stage3 Volume WTD |
wtd_stage4_vol | Generated stage4 Volume WTD |
wtd_stage5_vol | Generated stage5 Volume WTD |
wtd_stage6_vol | Generated stage6 Volume WTD |
wtd_stage7_vol | Generated stage7 Volume WTD |
wtd_stage8_vol | Generated stage8 Volume WTD |
wtd_stage9_vol | Generated stage9 Volume WTD |
wtd_stage10_vol | Generated stage10 Volume WTD |
wtd_stage11_vol | Generated stage11 Volume WTD |
wtd_stage12_vol | Generated stage12 Volume WTD |
wtd_stage13_vol | Generated stage13 Volume WTD |
wtd_stage14_vol | Generated stage14 Volume WTD |
pipe_gen_volume_lag | Generated Pipeline Volume Previous Day |
pipe_gen_value_lag | Generated Pipeline Value Previous Day |
booking_volume_lag | Generated Booking Volume Previous Day |
booking_value_lag | Generated Booking Value Previous Day |
prev_week_pipe_gen_volume | Generated Pipeline Volume Previous Week |
prev_week_pipe_gen_value | Generated Pipeline Value Previous Week |
prev_week_booking_volume | Generated Booking Volume Previous Week |
prev_week_booking_value | Generated Booking Value Previous Week |
num_google_impression | Daily Google Impressions |
num_linkedin_impression | Daily LinkedIn Impressions |
num_facebook_impression | Daily Facebook Impressions |
qtd_num_google_impression | QTD Google Impressions |
qtd_num_linkedin_impression | QTD LinkedIn Impressions |
qtd_num_facebook_impression | QTD Facebook Impressions |
google_spent | Daily Google Spend |
facebook_spent | Daily Facebook Spend |
linkedin_spent | Daily LinkedIn Spend |
qtd_google_spent | QTD Google Spend |
qtd_facebook_spent | QTD Facebook Spend |
qtd_linkedin_spent | QTD LinkedIn Spend |
mtd_google_spent | MTD Google Spend |
wtd_google_spent | WTD Google Spend |
wtd_num_google_impression | WTD Google Impressions |
mtd_num_google_impression | MTD Google Impressions |
mtd_linkedin_spent | MTD LinkedIn Spend |
wtd_linkedin_spent | WTD LinkedIn Spend |
wtd_num_linkedin_impression | WTD LinkedIn Impressions |
mtd_num_linkedin_impression | MTD LinkedIn Impressions |
mtd_facebook_spent | MTD Facebook Spend |
wtd_facebook_spent | WTD Facebook Spend |
wtd_num_facebook_impression | WTD Facebook Impressions |
mtd_num_facebook_impression | MTD Facebook Impressions |
open_pipe_volume_q0 | Open Pipeline Volume CQ |
open_pipe_volume_q1 | Open Pipeline Volume NQ |
open_pipe_volume_q2 | Open Pipeline Volume NQ+1 |
open_pipe_volume_q3 | Open Pipeline Volume NQ+2 |
open_pipe_value_q0 | Open Pipeline Value CQ |
open_pipe_value_q1 | Open Pipeline Value NQ |
open_pipe_value_q2 | Open Pipeline Value NQ+1 |
open_pipe_value_q3 | Open Pipeline Value NQ+2 |
closed_lost_volume | Closed Lost Volume |
qtd_closed_lost_volume | QTD Closed Lost Volume |
closed_lost_value | Closed Lost Value |
qtd_closed_lost_value | QTD Closed Lost Value |
qtd_num_pipe_pushed_volume_q0 | QTD Pipeline Pushed Volume CQ |
qtd_num_pipe_pushed_volume_q1 | QTD Pipeline Pushed Volume NQ |
qtd_num_pipe_pushed_volume_q2 | QTD Pipeline Pushed Volume NQ+1 |
qtd_num_pipe_pushed_volume_q3 | QTD Pipeline Pushed Volume NQ+2 |
qtd_num_pipe_pushed_value_q0 | QTD Pipeline Pushed Value CQ |
qtd_num_pipe_pushed_value_q1 | QTD Pipeline Pushed Value NQ |
qtd_num_pipe_pushed_value_q2 | QTD Pipeline Pushed Value NQ+1 |
qtd_num_pipe_pushed_value_q3 | QTD Pipeline Pushed Value NQ+2 |
qtd_num_pipe_pulled_volume_q0 | QTD Pipeline Pulled Volume CQ |
qtd_num_pipe_pulled_volume_q1 | QTD Pipeline Pulled Volume NQ |
qtd_num_pipe_pulled_volume_q2 | QTD Pipeline Pulled Volume NQ+1 |
qtd_num_pipe_pulled_volume_q3 | QTD Pipeline Pulled Volume NQ+2 |
qtd_num_pipe_pulled_value_q0 | QTD Pipeline Pulled Value CQ |
qtd_num_pipe_pulled_value_q1 | QTD Pipeline Pulled Value NQ |
qtd_num_pipe_pulled_value_q2 | QTD Pipeline Pulled Value NQ+1 |
qtd_num_pipe_pulled_value_q3 | QTD Pipeline Pulled Value NQ+2 |
mtd_num_pipe_pushed_volume_q0 | MTD Pipeline Pushed Volume CQ |
mtd_num_pipe_pushed_volume_q1 | MTD Pipeline Pushed Volume NQ |
mtd_num_pipe_pushed_volume_q2 | MTD Pipeline Pushed Volume NQ+1 |
mtd_num_pipe_pushed_volume_q3 | MTD Pipeline Pushed Volume NQ+2 |
mtd_num_pipe_pushed_value_q0 | MTD Pipeline Pushed Value CQ |
mtd_num_pipe_pushed_value_q1 | MTD Pipeline Pushed Value NQ |
mtd_num_pipe_pushed_value_q2 | MTD Pipeline Pushed Value NQ+1 |
mtd_num_pipe_pushed_value_q3 | MTD Pipeline Pushed Value NQ+2 |
mtd_num_pipe_pulled_volume_q0 | MTD Pipeline Pulled Volume CQ |
mtd_num_pipe_pulled_volume_q1 | MTD Pipeline Pulled Volume NQ |
mtd_num_pipe_pulled_volume_q2 | MTD Pipeline Pulled Volume NQ+1 |
mtd_num_pipe_pulled_volume_q3 | MTD Pipeline Pulled Volume NQ+2 |
mtd_num_pipe_pulled_value_q0 | MTD Pipeline Pulled Value CQ |
mtd_num_pipe_pulled_value_q1 | MTD Pipeline Pulled Value NQ |
mtd_num_pipe_pulled_value_q2 | MTD Pipeline Pulled Value NQ+1 |
mtd_num_pipe_pulled_value_q3 | MTD Pipeline Pulled Value NQ+2 |
wtd_num_pipe_pushed_volume_q0 | WTD Pipeline Pushed Volume CQ |
wtd_num_pipe_pushed_volume_q1 | WTD Pipeline Pushed Volume NQ |
wtd_num_pipe_pushed_volume_q2 | WTD Pipeline Pushed Volume NQ+1 |
wtd_num_pipe_pushed_volume_q3 | WTD Pipeline Pushed Volume NQ+2 |
wtd_num_pipe_pushed_value_q0 | WTD Pipeline Pushed Value CQ |
wtd_num_pipe_pushed_value_q1 | WTD Pipeline Pushed Value NQ |
wtd_num_pipe_pushed_value_q2 | WTD Pipeline Pushed Value NQ+1 |
wtd_num_pipe_pushed_value_q3 | WTD Pipeline Pushed Value NQ+2 |
wtd_num_pipe_pulled_volume_q0 | WTD Pipeline Pulled Volume CQ |
wtd_num_pipe_pulled_volume_q1 | WTD Pipeline Pulled Volume NQ |
wtd_num_pipe_pulled_volume_q2 | WTD Pipeline Pulled Volume NQ+1 |
wtd_num_pipe_pulled_volume_q3 | WTD Pipeline Pulled Volume NQ+2 |
wtd_num_pipe_pulled_value_q0 | WTD Pipeline Pulled Value CQ |
wtd_num_pipe_pulled_value_q1 | WTD Pipeline Pulled Value NQ |
wtd_num_pipe_pulled_value_q2 | WTD Pipeline Pulled Value NQ+1 |
wtd_num_pipe_pulled_value_q3 | WTD Pipeline Pulled Value NQ+2 |
daily_num_pipe_pushed_volume_q0 | Daily Pipeline Pushed Volume CQ |
daily_num_pipe_pushed_volume_q1 | Daily Pipeline Pushed Volume NQ |
daily_num_pipe_pushed_volume_q2 | Daily Pipeline Pushed Volume NQ+1 |
daily_num_pipe_pushed_volume_q3 | Daily Pipeline Pushed Volume NQ+2 |
daily_num_pipe_pushed_value_q0 | Daily Pipeline Pushed Value CQ |
daily_num_pipe_pushed_value_q1 | Daily Pipeline Pushed Value NQ |
daily_num_pipe_pushed_value_q2 | Daily Pipeline Pushed Value NQ+1 |
daily_num_pipe_pushed_value_q3 | Daily Pipeline Pushed Value NQ+2 |
daily_num_pipe_pulled_volume_q0 | Daily Pipeline Pulled Volume CQ |
daily_num_pipe_pulled_volume_q1 | Daily Pipeline Pulled Volume NQ |
daily_num_pipe_pulled_volume_q2 | Daily Pipeline Pulled Volume NQ+1 |
daily_num_pipe_pulled_volume_q3 | Daily Pipeline Pulled Volume NQ+2 |
daily_num_pipe_pulled_value_q0 | Daily Pipeline Pulled Value CQ |
daily_num_pipe_pulled_value_q1 | Daily Pipeline Pulled Value NQ |
daily_num_pipe_pulled_value_q2 | Daily Pipeline Pulled Value NQ+1 |
daily_num_pipe_pulled_value_q3 | Daily Pipeline Pulled Value NQ+2 |
open_pipe_avg_age_q0 | Open Pipeline Avg. Age CQ |
open_pipe_avg_age_q1 | Open Pipeline Avg. Age NQ |
open_pipe_avg_age_q2 | Open Pipeline Avg. Age NQ+1 |
open_pipe_avg_age_q3 | Open Pipeline Avg. Age NQ+2 |
open_pipe_avg_amount_q0 | Open Pipeline Avg. Deal Size CQ |
open_pipe_avg_amount_q1 | Open Pipeline Avg. Deal Size NQ |
open_pipe_avg_amount_q2 | Open Pipeline Avg. Deal Size NQ+1 |
open_pipe_avg_amount_q3 | Open Pipeline Avg. Deal Size NQ+2 |
open_pipe_avg_activity_q0 | Open Pipeline Avg. Number of Activities CQ |
open_pipe_avg_activity_q1 | Open Pipeline Avg. Number of Activities NQ |
open_pipe_avg_activity_q2 | Open Pipeline Avg. Number of Activities NQ+1 |
open_pipe_avg_activity_q3 | Open Pipeline Avg. Number of Activities NQ+2 |
open_pipe_avg_campaign_q0 | Open Pipeline Avg. Number of Campaigns touched CQ |
open_pipe_avg_campaign_q1 | Open Pipeline Avg. Number of Campaigns touched NQ |
open_pipe_avg_campaign_q2 | Open Pipeline Avg. Number of Campaigns touched NQ+1 |
open_pipe_avg_campaign_q3 | Open Pipeline Avg. Number of Campaigns touched NQ+2 |
open_pipe_account_q0 | Number of Accounts in Open Pipeline CQ |
open_pipe_account_q1 | Number of Accounts in Open Pipeline NQ |
open_pipe_account_q2 | Number of Accounts in Open Pipeline NQ+1 |
open_pipe_account_q3 | Number of Accounts in Open Pipeline NQ+2 |
open_pipe_new_account_q0 | Number of New Accounts in Open Pipeline CQ |
open_pipe_new_account_q1 | Number of New Accounts in Open Pipeline NQ |
open_pipe_new_account_q2 | Number of New Accounts in Open Pipeline NQ+1 |
open_pipe_new_account_q3 | Number of New Accounts in Open Pipeline NQ+2 |
open_pipe_existing_account_q0 | Number of Existing Accounts in Open Pipeline CQ |
open_pipe_existing_account_q1 | Number of Existing Accounts in Open Pipeline NQ |
open_pipe_existing_account_q2 | Number of Existing Accounts in Open Pipeline NQ+1 |
open_pipe_existing_account_q3 | Number of Existing Accounts in Open Pipeline NQ+2 |
qtd_avg_pipe_gen_value | Avg. Generated Pipeline Value QTD |
mtd_avg_pipe_gen_value | Avg. Generated Pipeline Value MTD |
wtd_avg_pipe_gen_value | Avg. Generated Pipeline Value WTD |
qtd_avg_booking_value | Avg. Generated Booking Value QTD |
mtd_avg_booking_value | Avg. Generated Booking Value MTD |
wtd_avg_booking_value | Avg. Generated Booking Value WTD |
avg_open_pipe_value_q0 | Avg. Open Pipeline Value CQ |
avg_open_pipe_value_q1 | Avg. Open Pipeline Value NQ |
avg_open_pipe_value_q2 | Avg. Open Pipeline Value NQ+1 |
avg_open_pipe_value_q3 | Avg. Open Pipeline Value NQ+2 |
day_of_month_date | Day of Month |
day_of_quarter_date | Day of Quarter |
day_of_week_date | Day of Week |
day_of_year_date | Day of Year |
facebook_spent_all_time_till_date_lag | Facebook Spent All the Time Till the Previous Day |
facebook_spent_lag | Facebook Spent the Previous Day |
google_spent_all_time_till_date_lag | Google Spent All its Time Till the Previous Day |
google_spent_lag | Google Spent the Previous Day |
linkedin_spent_all_time_till_date_lag | LinkedIn Spent All its Time Till the Previous Day |
linkedin_spent_lag | LinkedIn Spent the Previous Day |
month_of_quarter_date | Month of Quarter |
month_of_year_of_date | Month of Year |
mtd_closed_lost_value | MTD Closed Lost Value |
mtd_closed_lost_volume | MTD Closed Lost Volume |
mtd_other_campaign_impression | MTD Other Campaign Impressions |
mtd_other_campaign_spent | MTD Other Campaign Spend |
num_active_other_campaigns | Number of Active Other Campaigns |
num_facebook_impression_all_time_till_date_lag | Facebook Impressions All Time Till the Previous Day |
num_facebook_impression_lag | Facebook Impressions Previous Day |
num_google_impression_all_time_till_date_lag | Google Impressions All Time Till the Previous Day |
num_google_impression_lag | Google Impressions Previous Day |
num_linkedin_impression_all_time_till_date_lag | LinkedIn Impressions All Time Till the Previous Day |
num_linkedin_impression_lag | LinkedIn Impressions Previous Day |
other_campaign_impression_all_time_till_date_lag | Other Campaign Impression All Time Till Previous Day |
other_campaign_impression_lag | Other Campaign Impression Previous Day |
other_campaign_spent_all_time_till_date_lag | Other Campaign Spent All Time Till the Previous Day |
other_campaign_spent_lag | Other Campaign Spent the Previous Day |
qtd_other_campaign_impression | QTD Other Campaign Impression |
qtd_other_campaign_spent | QTD Other Campaign Spent |
quarter_of_year_of_date | Quarter of the Year |
week_of_month_date | Week of Month |
week_of_quarter_date | Week of Quarter |
week_of_year_of_date | Week of Year |
wtd_closed_lost_value | WTD Closed Lost Value |
wtd_closed_lost_volume | WTD Closed Lost Volume |
wtd_other_campaign_impression | WTD Other Campaign Impression |
wtd_other_campaign_spent | WTD Other Campaign Spend |
other_campaign_spent | Daily Other Campaign Spend |
other_campaign_impression | Daily Other Campaign Impressions |
usfedrate | US Federal Funds Rate |
usrgdprate | US Real GDP Growth Rate |
usunrate | US Unemployment Rate |
facebook_spent_adstock_lag_30_0_1 | Adstock of Facebook Spend (Lag=30 Days, Decay=0.1) |
facebook_spent_adstock_lag_30_0_3 | Adstock of Facebook Spend (Lag=30 Days, Decay=0.3) |
facebook_spent_adstock_lag_30_0_5 | Adstock of Facebook Spend (Lag=30 Days, Decay=0.5) |
facebook_spent_adstock_lag_30_0_7 | Adstock of Facebook Spend (Lag=30 Days, Decay=0.7) |
facebook_spent_adstock_lag_30_0_9 | Adstock of Facebook Spend (Lag=30 Days, Decay=0.9) |
facebook_spent_adstock_lag_60_0_1 | Adstock of Facebook Spend (Lag=60 Days, Decay=0.1) |
facebook_spent_adstock_lag_60_0_3 | Adstock of Facebook Spend (Lag=60 Days, Decay=0.3) |
facebook_spent_adstock_lag_60_0_5 | Adstock of Facebook Spend (Lag=60 Days, Decay=0.5) |
facebook_spent_adstock_lag_60_0_7 | Adstock of Facebook Spend (Lag=60 Days, Decay=0.7) |
facebook_spent_adstock_lag_60_0_9 | Adstock of Facebook Spend (Lag=60 Days, Decay=0.9) |
facebook_spent_adstock_lag_90_0_1 | Adstock of Facebook Spend (Lag=90 Days, Decay=0.1) |
facebook_spent_adstock_lag_90_0_3 | Adstock of Facebook Spend (Lag=90 Days, Decay=0.3) |
facebook_spent_adstock_lag_90_0_5 | Adstock of Facebook Spend (Lag=90 Days, Decay=0.5) |
facebook_spent_adstock_lag_90_0_7 | Adstock of Facebook Spend (Lag=90 Days, Decay=0.7) |
facebook_spent_adstock_lag_90_0_9 | Adstock of Facebook Spend (Lag=90 Days, Decay=0.9) |
google_spent_adstock_lag_30_0_1 | Adstock of Google Spend (Lag=30 Days, Decay=0.1) |
google_spent_adstock_lag_30_0_3 | Adstock of Google Spend (Lag=30 Days, Decay=0.3) |
google_spent_adstock_lag_30_0_5 | Adstock of Google Spend (Lag=30 Days, Decay=0.5) |
google_spent_adstock_lag_30_0_7 | Adstock of Google Spend (Lag=30 Days, Decay=0.7) |
google_spent_adstock_lag_30_0_9 | Adstock of Google Spend (Lag=30 Days, Decay=0.9) |
google_spent_adstock_lag_60_0_1 | Adstock of Google Spend (Lag=60 Days, Decay=0.1) |
google_spent_adstock_lag_60_0_3 | Adstock of Google Spend (Lag=60 Days, Decay=0.3) |
google_spent_adstock_lag_60_0_5 | Adstock of Google Spend (Lag=60 Days, Decay=0.5) |
google_spent_adstock_lag_60_0_7 | Adstock of Google Spend (Lag=60 Days, Decay=0.7) |
google_spent_adstock_lag_60_0_9 | Adstock of Google Spend (Lag=60 Days, Decay=0.9) |
google_spent_adstock_lag_90_0_1 | Adstock of Google Spend (Lag=90 Days, Decay=0.1) |
google_spent_adstock_lag_90_0_3 | Adstock of Google Spend (Lag=90 Days, Decay=0.3) |
google_spent_adstock_lag_90_0_5 | Adstock of Google Spend (Lag=90 Days, Decay=0.5) |
google_spent_adstock_lag_90_0_7 | Adstock of Google Spend (Lag=90 Days, Decay=0.7) |
google_spent_adstock_lag_90_0_9 | Adstock of Google Spend (Lag=90 Days, Decay=0.9) |
linkedin_spent_adstock_lag_30_0_1 | Adstock of LinkedIn Spend (Lag=30 Days, Decay=0.1) |
linkedin_spent_adstock_lag_30_0_3 | Adstock of LinkedIn Spend (Lag=30 Days, Decay=0.3) |
linkedin_spent_adstock_lag_30_0_5 | Adstock of LinkedIn Spend (Lag=30 Days, Decay=0.5) |
linkedin_spent_adstock_lag_30_0_7 | Adstock of LinkedIn Spend (Lag=30 Days, Decay=0.7) |
linkedin_spent_adstock_lag_30_0_9 | Adstock of LinkedIn Spend (Lag=30 Days, Decay=0.9) |
linkedin_spent_adstock_lag_60_0_1 | Adstock of LinkedIn Spend (Lag=60 Days, Decay=0.1) |
linkedin_spent_adstock_lag_60_0_3 | Adstock of LinkedIn Spend (Lag=60 Days, Decay=0.3) |
linkedin_spent_adstock_lag_60_0_5 | Adstock of LinkedIn Spend (Lag=60 Days, Decay=0.5) |
linkedin_spent_adstock_lag_60_0_7 | Adstock of LinkedIn Spend (Lag=60 Days, Decay=0.7) |
linkedin_spent_adstock_lag_60_0_9 | Adstock of LinkedIn Spend (Lag=60 Days, Decay=0.9) |
linkedin_spent_adstock_lag_90_0_1 | Adstock of LinkedIn Spend (Lag=90 Days, Decay=0.1) |
linkedin_spent_adstock_lag_90_0_3 | Adstock of LinkedIn Spend (Lag=90 Days, Decay=0.3) |
linkedin_spent_adstock_lag_90_0_5 | Adstock of LinkedIn Spend (Lag=90 Days, Decay=0.5) |
linkedin_spent_adstock_lag_90_0_7 | Adstock of LinkedIn Spend (Lag=90 Days, Decay=0.7) |
linkedin_spent_adstock_lag_90_0_9 | Adstock of LinkedIn Spend (Lag=90 Days, Decay=0.9) |
mtd_facebook_spent_lag_month | Facebook Spends the Same Time Previous Month |
mtd_google_spent_lag_month | Google spends the Same Time Previous Month |
mtd_linkedin_spent_lag_month | LinkedIn spent the Same Time Previous Month |
mtd_num_facebook_impression_lag_month | Num Facebook Impressions Same Time Previous Month |
mtd_num_google_impression_lag_month | Num Google Impressions Same Time Previous Month |
mtd_num_linkedin_impression_lag_month | Num LinkedIn Impressions Same Time Previous Month |
mtd_other_campaign_impression_lag_month | Other Campaign Impressions Same Time Previous Month |
mtd_other_campaign_spent_lag_month | Other Campaign Spend Same Time Previous Month |
num_facebook_impression_adstock_lag_30_0_1 | Adstock of Facebook Impressions (Lag=30 Days, Decay=0.1) |
num_facebook_impression_adstock_lag_30_0_3 | Adstock of Facebook Impressions (Lag=30 Days, Decay=0.3) |
num_facebook_impression_adstock_lag_30_0_5 | Adstock of Facebook Impressions (Lag=30 Days, Decay=0.5) |
num_facebook_impression_adstock_lag_30_0_7 | Adstock of Facebook Impressions (Lag=30 Days, Decay=0.7) |
num_facebook_impression_adstock_lag_30_0_9 | Adstock of Facebook Impressions (Lag=30 Days, Decay=0.9) |
num_facebook_impression_adstock_lag_60_0_1 | Adstock of Facebook Impressions (Lag=60 Days, Decay=0.1) |
num_facebook_impression_adstock_lag_60_0_3 | Adstock of Facebook Impressions (Lag=60 Days, Decay=0.3) |
num_facebook_impression_adstock_lag_60_0_5 | Adstock of Facebook Impressions (Lag=60 Days, Decay=0.5) |
num_facebook_impression_adstock_lag_60_0_7 | Adstock of Facebook Impressions (Lag=60 Days, Decay=0.7) |
num_facebook_impression_adstock_lag_60_0_9 | Adstock of Facebook Impressions (Lag=60 Days, Decay=0.9) |
num_facebook_impression_adstock_lag_90_0_1 | Adstock of Facebook Impressions (Lag=90 Days, Decay=0.1) |
num_facebook_impression_adstock_lag_90_0_3 | Adstock of Facebook Impressions (Lag=90 Days, Decay=0.3) |
num_facebook_impression_adstock_lag_90_0_5 | Adstock of Facebook Impressions (Lag=90 Days, Decay=0.5) |
num_facebook_impression_adstock_lag_90_0_7 | Adstock of Facebook Impressions (Lag=90 Days, Decay=0.7) |
num_facebook_impression_adstock_lag_90_0_9 | Adstock of Facebook Impressions (Lag=90 Days, Decay=0.9) |
num_google_impression_adstock_lag_30_0_1 | Adstock of Google Impressions (Lag=30 Days, Decay=0.1) |
num_google_impression_adstock_lag_30_0_3 | Adstock of Google Impressions (Lag=30 Days, Decay=0.3) |
num_google_impression_adstock_lag_30_0_5 | Adstock of Google Impressions (Lag=30 Days, Decay=0.5) |
num_google_impression_adstock_lag_30_0_7 | Adstock of Google Impressions (Lag=30 Days, Decay=0.7) |
num_google_impression_adstock_lag_30_0_9 | Adstock of Google Impressions (Lag=30 Days, Decay=0.9) |
num_google_impression_adstock_lag_60_0_1 | Adstock of Google Impressions (Lag=60 Days, Decay=0.1) |
num_google_impression_adstock_lag_60_0_3 | Adstock of Google Impressions (Lag=60 Days, Decay=0.3) |
num_google_impression_adstock_lag_60_0_5 | Adstock of Google Impressions (Lag=60 Days, Decay=0.5) |
num_google_impression_adstock_lag_60_0_7 | Adstock of Google Impressions (Lag=60 Days, Decay=0.7) |
num_google_impression_adstock_lag_60_0_9 | Adstock of Google Impressions (Lag=60 Days, Decay=0.9) |
num_google_impression_adstock_lag_90_0_1 | Adstock of Google Impressions (Lag=90 Days, Decay=0.1) |
num_google_impression_adstock_lag_90_0_3 | Adstock of Google Impressions (Lag=90 Days, Decay=0.3) |
num_google_impression_adstock_lag_90_0_5 | Adstock of Google Impressions (Lag=90 Days, Decay=0.5) |
num_google_impression_adstock_lag_90_0_7 | Adstock of Google Impressions (Lag=90 Days, Decay=0.7) |
num_google_impression_adstock_lag_90_0_9 | Adstock of Google Impressions (Lag=90 Days, Decay=0.9) |
num_linkedin_impression_adstock_lag_30_0_1 | Adstock of LinkedIn Impressions (Lag=30 Days, Decay=0.1) |
num_linkedin_impression_adstock_lag_30_0_3 | Adstock of LinkedIn Impressions (Lag=30 Days, Decay=0.3) |
num_linkedin_impression_adstock_lag_30_0_5 | Adstock of LinkedIn Impressions (Lag=30 Days, Decay=0.5) |
num_linkedin_impression_adstock_lag_30_0_7 | Adstock of LinkedIn Impressions (Lag=30 Days, Decay=0.7) |
num_linkedin_impression_adstock_lag_30_0_9 | Adstock of LinkedIn Impressions (Lag=30 Days, Decay=0.9) |
num_linkedin_impression_adstock_lag_60_0_1 | Adstock of LinkedIn Impressions (Lag=60 Days, Decay=0.1) |
num_linkedin_impression_adstock_lag_60_0_3 | Adstock of LinkedIn Impressions (Lag=60 Days, Decay=0.3) |
num_linkedin_impression_adstock_lag_60_0_5 | Adstock of LinkedIn Impressions (Lag=60 Days, Decay=0.5) |
num_linkedin_impression_adstock_lag_60_0_7 | Adstock of LinkedIn Impressions (Lag=60 Days, Decay=0.7) |
num_linkedin_impression_adstock_lag_60_0_9 | Adstock of LinkedIn Impressions (Lag=60 Days, Decay=0.9) |
num_linkedin_impression_adstock_lag_90_0_1 | Adstock of LinkedIn Impressions (Lag=90 Days, Decay=0.1) |
num_linkedin_impression_adstock_lag_90_0_3 | Adstock of LinkedIn Impressions (Lag=90 Days, Decay=0.3) |
num_linkedin_impression_adstock_lag_90_0_5 | Adstock of LinkedIn Impressions (Lag=90 Days, Decay=0.5) |
num_linkedin_impression_adstock_lag_90_0_7 | Adstock of LinkedIn Impressions (Lag=90 Days, Decay=0.7) |
num_linkedin_impression_adstock_lag_90_0_9 | Adstock of LinkedIn Impressions (Lag=90 Days, Decay=0.9) |
open_pipe_opp_type=Existing Business_value_q0 | Open Pipeline Value (Existing business) |
open_pipe_opp_type=Existing Business_volume_q0 | Open Pipeline Volume (Existing business) |
open_pipe_opp_type=New Business_value_q0 | Open Pipeline Value (New business) |
open_pipe_opp_type=New Business_volume_q0 | Open Pipeline Volume (New business) |
open_pipe_opp_type=None_value_q0 | Open Pipeline Value (None) |
open_pipe_opp_type=None_volume_q0 | Open Pipeline Volume (None) |
open_pipelinestage1_value_q0 | Open Pipeline Stage 1 Value CQ |
open_pipelinestage1_volume_q0 | Open Pipeline Stage 1 Volume CQ |
open_pipelinestage2_value_q0 | Open Pipeline Stage 2 Value CQ |
open_pipelinestage2_volume_q0 | Open Pipeline Stage 2 Volume CQ |
open_pipelinestage3_value_q0 | Open Pipeline Stage 3 Value CQ |
open_pipelinestage3_volume_q0 | Open Pipeline Stage 3 Volume CQ |
open_pipelinestage4_value_q0 | Open Pipeline Stage 4 Value CQ |
open_pipelinestage4_volume_q0 | Open Pipeline Stage 4 Volume CQ |
open_pipelinestage5_value_q0 | Open Pipeline Stage 5 Value CQ |
open_pipelinestage5_volume_q0 | Open Pipeline Stage 5 Volume CQ |
open_pipelinestage6_value_q0 | Open Pipeline Stage 6 Value CQ |
open_pipelinestage6_volume_q0 | Open Pipeline Stage 6 Volume CQ |
open_pipelinestage7_value_q0 | Open Pipeline Stage 7 Value CQ |
open_pipelinestage7_volume_q0 | Open Pipeline Stage 7 Volume CQ |
other_campaign_impression_adstock_lag_30_0_1 | other_campaign_impression_adstock_lag_30_0_1 |
other_campaign_impression_adstock_lag_30_0_3 | other_campaign_impression_adstock_lag_30_0_3 |
other_campaign_impression_adstock_lag_30_0_5 | other_campaign_impression_adstock_lag_30_0_5 |
other_campaign_impression_adstock_lag_30_0_7 | other_campaign_impression_adstock_lag_30_0_7 |
other_campaign_impression_adstock_lag_30_0_9 | other_campaign_impression_adstock_lag_30_0_9 |
other_campaign_impression_adstock_lag_60_0_1 | other_campaign_impression_adstock_lag_60_0_1 |
other_campaign_impression_adstock_lag_60_0_3 | other_campaign_impression_adstock_lag_60_0_3 |
other_campaign_impression_adstock_lag_60_0_5 | other_campaign_impression_adstock_lag_60_0_5 |
other_campaign_impression_adstock_lag_60_0_7 | other_campaign_impression_adstock_lag_60_0_7 |
other_campaign_impression_adstock_lag_60_0_9 | other_campaign_impression_adstock_lag_60_0_9 |
other_campaign_impression_adstock_lag_90_0_1 | other_campaign_impression_adstock_lag_90_0_1 |
other_campaign_impression_adstock_lag_90_0_3 | other_campaign_impression_adstock_lag_90_0_3 |
other_campaign_impression_adstock_lag_90_0_5 | other_campaign_impression_adstock_lag_90_0_5 |
other_campaign_impression_adstock_lag_90_0_7 | other_campaign_impression_adstock_lag_90_0_7 |
other_campaign_impression_adstock_lag_90_0_9 | other_campaign_impression_adstock_lag_90_0_9 |
other_campaign_spent_adstock_lag_30_0_1 | Adstock of Other Campaign Spend (Lag=30 Days, Decay=0.1) |
other_campaign_spent_adstock_lag_30_0_3 | Adstock of Other Campaign Spend (Lag=30 Days, Decay=0.3) |
other_campaign_spent_adstock_lag_30_0_5 | Adstock of Other Campaign Spend (Lag=30 Days, Decay=0.5) |
other_campaign_spent_adstock_lag_30_0_7 | Adstock of Other Campaign Spend (Lag=30 Days, Decay=0.7) |
other_campaign_spent_adstock_lag_30_0_9 | Adstock of Other Campaign Spend (Lag=30 Days, Decay=0.9) |
other_campaign_spent_adstock_lag_60_0_1 | Adstock of Other Campaign Spend (Lag=60 Days, Decay=0.1) |
other_campaign_spent_adstock_lag_60_0_3 | Adstock of Other Campaign Spend (Lag=60 Days, Decay=0.3) |
other_campaign_spent_adstock_lag_60_0_5 | Adstock of Other Campaign Spend (Lag=60 Days, Decay=0.5) |
other_campaign_spent_adstock_lag_60_0_7 | Adstock of Other Campaign Spend (Lag=60 Days, Decay=0.7) |
other_campaign_spent_adstock_lag_60_0_9 | Adstock of Other Campaign Spend (Lag=60 Days, Decay=0.9) |
other_campaign_spent_adstock_lag_90_0_1 | Adstock of Other Campaign Spend (Lag=90 Days, Decay=0.1) |
other_campaign_spent_adstock_lag_90_0_3 | Adstock of Other Campaign Spend (Lag=90 Days, Decay=0.3) |
other_campaign_spent_adstock_lag_90_0_5 | Adstock of Other Campaign Spend (Lag=90 Days, Decay=0.5) |
other_campaign_spent_adstock_lag_90_0_7 | Adstock of Other Campaign Spend (Lag=90 Days, Decay=0.7) |
other_campaign_spent_adstock_lag_90_0_9 | Adstock of Other Campaign Spend (Lag=90 Days, Decay=0.9) |
qtd_facebook_spent_lag_quarter | Facebook Spent the Same Time Previous Quarter |
qtd_google_spent_lag_quarter | Google Spent the Same Time Previous Quarter |
qtd_linkedin_spent_lag_quarter | LinkedIn spent the Same Time Previous Quarter |
qtd_num_facebook_impression_lag_quarter | Num Facebook Impressions Same Time Previous Quarter |
qtd_num_google_impression_lag_quarter | Num Google Impressions Same Time Previous Quarter |
qtd_num_linkedin_impression_lag_quarter | Num LinkedIn Impressions Same Time Previous Quarter |
qtd_other_campaign_impression_lag_quarter | Other Campaign Impressions Same Time Previous Quarter |
qtd_other_campaign_spent_lag_quarter | Other Campaign Spend Same Time Previous Quarter |
usfedrate_lag_month | US Federal Funds Rate Previous Month |
usfedrate_lag_quarter | US Federal Funds Rate Previous Quarter |
usrgdprate_lag_month | US Real GDP Growth Rate Previous Month |
usrgdprate_lag_quarter | US Real GDP Growth Rate Previous Quarter |
usunrate_lag_month | US Unemployment Rate Previous Month |
usunrate_lag_quarter | US Unemployment Rate Previous Quarter |
quarterly_linkedin_spent_adstock_cumsum_4_quarter_0_5 | Adstock of Quarterly LinkedIn Spend (Lag=4 Quarter, Decay=0.5) |
quarterly_facebook_spent_adstock_cumsum_4_quarter_0_5 | Adstock of Quarterly Facebook Spend (Lag=4 Quarter, Decay=0.5) |
quarterly_google_spent_adstock_cumsum_4_quarter_0_5 | Adstock of Quarterly Google Spend (Lag=4 Quarter, Decay=0.5) |
quarterly_num_linkedin_impression_adstock_cumsum_4_quarter_0_5 | Adstock of Quarterly LinkedIn Impressions (Lag=4 Quarter, Decay=0.5) |
quarterly_num_facebook_impression_adstock_cumsum_4_quarter_0_5 | Adstock of Quarterly Facebook Impressions (Lag=4 Quarter, Decay=0.5) |
quarterly_num_google_impression_adstock_cumsum_4_quarter_0_5 | Adstock of Quarterly Google Impressions (Lag=4 Quarter, Decay=0.5) |
qtd_visitor_volume_channel={channel} | Quarter till date - Visitor Count by channel (contains repeated visitors) |
qtd_unique_visitor_volume_channel={channel} | Quarter till date - Visitor Count by channel (contains unique visitors) |
visitor_volume_channel={channel}_all_time_till_date | All time till date - Visitor Count by channel (contains repeated visitors) |
visitor_volume_channel={channel}_all_time_till_date | All time till date - Visitor Count by channel (contains unique visitors) |
qtd_{start_stage}_{end_stage}_volume_win_rate | Chance of closing deals |
qtd_pipe_gen_volume_opp_type={opportunity_type} | QTD Generated Pipeline Value from Particular Opp Type. |