This page lists and describes the various metrics related to funnel health. It also describes the main types (Generated/Open/Snapshot) of metrics and when to use them.
Primary Types of Metrics
Type | Definition | When to Use |
Generated | Generated leads/Opportunities/accounts (volume and actual/projected value) in a particular selected period | This is when you want to consider the additions or movements from one stage to another stage of the funnel |
Open | Open leads/Opportunities/accounts (volume and actual/projected value) at the end of a particular selected period, and created in the same period | This is when you want to look at the active leads/opportunities/accounts in the funnel at the end of a particular period or as of today, and created in the same period |
Snapshot | Open leads/Opportunities/accounts (volume and actual/projected value) at the end of a particular selected period, and created at any time | This is when you want to look at the active leads/opportunities/accounts in the funnel at the end of a particular period or as of today, but could have been created any time |
Metric Descriptions
Metric Name | Description |
Open Total Lead Volume | The Open unique volume in all lead stages, generated in each month/week/quarter as of the end of the selected period |
Open Total Opportunity Volume | The Open unique volume in all opportunity stages, generated in each month/week/quarter as of the end of the selected period |
Open Booking Volume | It is the open booking volume in each stage as of the end of the week/month/quarter, generated in the same week/month/quarter |
Open Booking Value | It is the open booking value in each stage as of the end of the week/month/quarter, generated in the same week/month/quarter |
Open Pipeline Value | The Open Pipeline volume in each stage as of the end of the month/quarter/week, generated in the same month/quarter/week |
Projected Pipeline Value | The Projected Pipeline value overall in all lead stages as of the end of the month/quarter/week, generated in the same month/quarter/week |
Projected Booking Value | Revsure AI's projection of the total value of the opportunities that will move to 'Closed Won' in the selected period |
Generated Total Lead Volume | The Generated Total Unique Lead Volume in the month/week/quarter |
End To End Conversion % | It is calculated as (Generated no. of deals in closed won) / sum(Unique leads and opportunities generated in funnel stages other than closed won) within the selected week/month/quarter |
End To End Velocity | Average time taken for all deals to move to closed won from their respective entry point in the funnel |
Avg. Duration in a stage | The average number of days spent by leads and opportunities in the respective funnel stage, open as of the end of the week/month/quarter, and generated within the same week/month/quarter |
# of Open Accounts | It is the number of unique accounts associated with Open Leads and Opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Leads with activities | The Open lead volume with activities in each stage at on end of the month/quarter/week, generated in the same week/month/quarter |
# of Open Leads with no activities | Total Open leads - number of Open Leads with activities generated in the same selected period of month/quarter/week |
# of Open Leads with no activities in the last 48 hrs | The Open volume in each stage as on end of the month/quarter/week, generated in the same week/month/quarter, with no activities or activity time greater than 48 hours |
# of Open Accounts with activities | It is the number of unique accounts with some activity associated with Open Leads and Opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with no activities | It is the number of unique accounts with no activity associated with Open Leads and Opportunities as of week/month/quarter, and generated during the same week/month/quarter |
# of Open Accounts with no activities in the last 48 hrs | It is the number of unique accounts with no activity associated in the last 48 hours with Open Leads and Opportunities as of week/month/quarter, and generated during the same week/month/quarter |
# of Snapshot Accounts | It is the number of unique accounts associated with Snapshot Leads and Opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with activities | It is the number of unique accounts with some activity associated with Snapshot Leads and Opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with no activities | It is the number of unique accounts with no activity associated with Snapshot Leads and Opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with no activities in the last 48 hrs | It is the number of unique accounts with no activity associated in the last 48 hours with Snapshot Leads and Opportunities as of week/month/quarter, and generated at any time |
Marketing Sourced Open Leads Volume | The Open Marketing Sourced volume in Lead stages as of the end of the week/month/quarter, generated in the same month/quarter/week. This is configured from the definition of 'Marketing Sourced Leads' in the Definitions Configuration. |
Marketing Sourced Open Leads Value | The Open Marketing Sourced value in Lead stages as of the end of the week/month/quarter, generated in the same month/quarter/week. The value for lead stages comes from RevSure's ML models. This is configured from the definition of 'Marketing Sourced Leads' in the Definitions Configuration. |
Marketing Sourced Open Pipeline Volume | The Open Marketing Sourced volume in the Pipeline stage as of the end of the week/month/quarter, generated in the same month/quarter/week. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Open Pipeline Value | The Open Marketing Sourced value in the Pipeline stage as of the end of the week/month/quarter, generated in the same month/quarter/week. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Open Booking Volume | The Open Marketing Sourced volume in the Booking stage as of the end of the week/month/quarter, generated in the same month/quarter/week. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Open Booking Value | The Open Marketing Sourced value in the Booking stage as of the end of the week/month/quarter, generated in the same month/quarter/week. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Snapshot Leads Volume | The Snapshot Marketing Sourced volume in Lead stages as of the end of the week/month/quarter, generated at any time. This is configured from the definition of 'Marketing Sourced Leads' in the Definitions Configuration. |
Marketing Sourced Snapshot Leads Value | The Snapshot Marketing sourced value in Lead stages as of the end of the week/month/quarter, generated at any time. The value for lead stages comes from RevSure's ML models. This is configured from the definition of 'Marketing Sourced Leads' in the Definitions Configuration. |
Marketing Sourced Snapshot Pipeline Volume | The Snapshot Marketing Sourced volume in the Pipeline stage as of the end of the week/month/quarter, generated at any time. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Snapshot Pipeline Value | The Snapshot Marketing Sourced value in the Pipeline stage as of the end of the week/month/quarter, generated at any time. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Snapshot Booking Volume | The Snapshot Marketing Sourced volume in the Booking stage as of the end of the week/month/quarter, generated at any time. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Marketing Sourced Snapshot Booking Value | The Snapshot Marketing sourced value in the Booking stage as of the end of the week/month/quarter, generated at any time. This is configured from the definition of 'Marketing Sourced Opportunities' in the Definitions Configuration. |
Average Opportunity Size | Open Opportunity Value/ Open Opportunity Volume at the end of each selected period of week/month/quarter, and generated in the same week/month/quarter |
Average Booking Value | Open Booking Value/ Open Booking Volume at the end of each selected period of week/month/quarter, and generated in the same week/month/quarter |
Open Win Rate | Open Booking Value/(Open Opportunity Value + Open Leaked Value) at the end of each week/month/quarter, and generated in the same week/month/quarter |
Average Open Sales Cycle Length | For the closed won opportunities that were Open in a week/month/quarter, it is the average time it took to convert to a booking from the day they entered the Pipeline stage |
Average Open Lead Age | Weighted average of time in days of Open Leads spent in Lead stages in the given week/month/quarter and created in same week/month/quarter |
Average Open Opportunity Age | Weighted average of time in days of Open Opportunities spent in Opportunity stages in the given week/month/quarter and created in the same week/month/quarter |
Generated Total Opportunity Volume | It is the generated Opportunity volume (unique across all the opportunity stages in the funnel) for each week/quarter/month within the selected period |
Generated Total Opportunity Value | It is the generated Opportunity value (unique across all the opportunity stages in the funnel) for each week/quarter/month within the selected period |
Generated Total Opportunity Volume - New Business | It is the generated Opportunity volume (unique across all the opportunity stages in the funnel) for New Business in each of the week/quarter/month within the selected period. This is configured from the definition of 'New Business' in the Definitions Configuration. |
Generated Total Opportunity Value - New Business | It is the generated Opportunity value (unique across all the opportunity stages in the funnel) for New Business in each of the week/quarter/month within the selected period. This is configured from the definition of 'New Business' in the Definitions Configuration. |
Generated Total Opportunity Volume - Renewals | It is the generated overall Opportunity volume (unique across all the opportunity stages in the funnel) for Renewals in each of the week/quarter/month within the selected period. This is configured from the definition of 'Renewals' in the Definitions Configuration. |
Generated Total Opportunity Value - Renewals | It is the generated overall Opportunity value (unique across all the opportunity stages in the funnel) for Renewals in each of the week/quarter/month within the selected period. This is configured from the definition of 'Renewals' in the Definitions Configuration. |
Generated Pipeline Volume - New Business | It is the generated Pipeline stage volume for New Business in each of the week/month/quarter within the selected period. This is configured from the definition of 'New Business' in the Definitions Configuration. |
Generated Pipeline Value - New Business | It is the generated Pipeline stage value for New Business in each of the week/month/quarter within the selected period. This is configured from the definition of 'New Business' in the Definitions Configuration. |
Generated Pipeline Volume - Renewals | It is the generated Pipeline stage volume for Renewals in each of the week/month/quarter within the selected period. This is configured from the definition of 'Renewals' in the Definitions Configuration. |
Generated Pipeline Value - Renewals | It is the generated Pipeline stage value for Renewals in each of the week/month/quarter within the selected period. This is configured from the definition of 'Renewals' in the Definitions Configuration. |
Generated Booking Volume - New Business | It is the generated Booking stage volume for New Business in each of the week/month/quarter within the selected period. This is configured from the definition of 'New Business' in the Definitions Configuration. |
Generated Booking Value - New Business | It is the generated Booking stage value for New Business in each of the week/month/quarter within the selected period. This is configured from the definition of 'New Business' in the Definitions Configuration. |
Generated Booking Volume - Renewals | It is the generated Booking stage volume for Renewals in each of the week/month/quarter within the selected period. This is configured from the definition of 'Renewals' in the Definitions Configuration. |
Generated Booking Value - Renewals | It is the generated Booking stage value for Renewals in each of the week/month/quarter within the selected period. This is configured from the definition of 'Renewals' in the Definitions Configuration. |
Snapshot Opportunity Volume | It is the opportunity volume (unique across all the opportunity stages in the funnel) that was generated any time and was open at the end of the week/month/quarter |
Snapshot Opportunity Value | It is the opportunity value (unique across all the opportunity stages in the funnel) that was generated any time and was open at the end of the week/month/quarter |
No. of <funnel_stage_name> with activities | The Open lead volume in <funnel_stage_name> with activities as on the end of the month/quarter/week, generated in the same week/month/quarter |
No. of <funnel_stage_name> with no activities | Total Open leads in <funnel_stage_name> - number of Open Leads in <funnel_stage_name> with activities, generated in the same selected period of month/quarter/week |
Open <funnel_stage_name> Volume | The volume of Open leads/opps in <funnel_stage_name> as on the end of the month/quarter/week, generated in the same week/month/quarter, with activities |
Open <funnel_stage_name> Value | The value of Open leads/opps in <funnel_stage_name> as on the end of the month/quarter/week, generated in the same week/month/quarter, with activities |
Generated <funnel_stage_name> Volume | The volume of leads/opps in <funnel_stage_name> generated in a week/month/quarter |
Generated <funnel_stage_name> Value | The value of leads/opps in <funnel_stage_name> generated in a week/month/quarter |
Snapshot <funnel_stage_name> Volume | The volume of Open leads/opps in <funnel_stage_name> as on the end of the month/quarter/week, generated any time |
Snapshot <funnel_stage_name> Value | The value of Open leads/opps in <funnel_stage_name> as on the end of the month/quarter/week, generated at any time |
Leaked volume from <funnel_stage_name> Volume | The volume of leads/opps leaked from <funnel_stage_name> as of the end of the month/quarter/week, generated in the same week/month/quarter |
Leaked value from <funnel_stage_name> Volume | The value of leads/opps leaked from <funnel_stage_name> as on the end of the month/quarter/week, generated in the same week/month/quarter |
<Stage> to <Stage> Cohort Conversion Volume | The volume of leads/opps that were created in the 'From' stage in the week/month/quarter and converted to the 'To' stage in the same week/month/quarter |
<Stage> to <Stage> Cohort Conversion Value | The Value of leads/opps that were created in the 'From' stage in the week/month/quarter and converted to the 'To' stage in the same week/month/quarter |
<Stage> to <Stage> Cohort Conversion % | % volume of leads/opps which were created in the 'From' stage in the week/month/quarter and converted to the 'To' stage in the same week/month/quarter |
<Stage> to <Stage> Generated % | Generated <From Stage> Volume / Generated <To Stage> Volume |
Number of Visitors | The Volume of Visitors generated in the given week/month/quarter |
# of Open Accounts with Leads | It is the number of unique accounts associated with Open Leads as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Opportunities | It is the number of unique accounts associated with Open Opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts not in CRM | It is the number of unique accounts not present in the CRM open as of week/month/quarter and created in the source during the same week/month/quarter |
# of Open Accounts with LinkedIn Touches | It is the number of unique accounts having at least one LinkedIn Touch with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Digital Paid Touches | It is the number of unique accounts having at least one Digital Paid Touch with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Bing Touches | It is the number of unique accounts having at least one Bing Touch with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Meta Touches | It is the number of unique accounts having at least one Meta Touch with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Google Touches | It is the number of unique accounts having at least one Google Touch with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Leads not in CRM | It is the number of unique leads not present in the CRM open as of week/month/quarter and created in the source during the same week/month/quarter |
# of Open Leads with LinkedIn Touches | It is the number of unique leads having at least one LinkedIn Touch open as of week/month/quarter and generated during the same week/month/quarter |
# of Open Leads with Digital Paid Touches | It is the number of unique leads having at least one Digital Paid Touch open as of week/month/quarter and generated during the same week/month/quarter |
# of Open Leads with Bing Touches | It is the number of unique leads having at least one Bing Touch open as of week/month/quarter and generated during the same week/month/quarter |
# of Open Leads with Meta Touches | It is the number of unique leads having at least one Meta Touch open as of week/month/quarter and generated during the same week/month/quarter |
# of Open Leads with Google Touches | It is the number of unique leads having at least one Google Touch open as of week/month/quarter and generated during the same week/month/quarter |
# of Identified Visitors | Number of Visitors identified using RevSure supported deanonymization sources generated in the given week/month/quarter |
# of Visitors in CRM | Number of Visitors present as leads in the CRM generated in the given week/month/quarter |
# of Snapshot Accounts with Leads | It is the number of unique accounts associated with Open Leads as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Opportunities | It is the number of unique accounts associated with Open Opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts not in CRM | It is the number of unique accounts not present in the CRM open as of week/month/quarter and created in the source at any time |
# of Snapshot Accounts with LinkedIn Touches | It is the number of unique accounts having at least one LinkedIn Touch with open leads/opportunities as of the week/month/quarter, and generated at any time |
# of Snapshot Accounts with Digital Paid Touches | It is the number of unique accounts having at least one Digital Paid Touch with open leads/opportunities as of the week/month/quarter, and generated at any time |
# of Snapshot Accounts with Bing Touches | It is the number of unique accounts having at least one Bing Touch with open leads/opportunities as of the week/month/quarter, and generated at any time |
# of Snapshot Accounts with Meta Touches | It is the number of unique accounts having at least one Meta Touch with open leads/opportunities as of the week/month/quarter, and generated at any time |
# of Snapshot Accounts with Google Touches | It is the number of unique accounts having at least one Google Touch with open leads/opportunities as of the week/month/quarter, and generated at any time |
# of Snapshot Leads not in CRM | It is the number of unique leads not present in the CRM open as of week/month/quarter and created in the source at any time |
# of Snapshot Leads with LinkedIn Touches | It is the number of unique leads having at least one LinkedIn Touch open as of week/month/quarter and generated at any time |
# of Snapshot Leads with Digital Paid Touches | It is the number of unique leads having at least one Digital Paid Touch open as of week/month/quarter and generated any time |
# of Snapshot Leads with Bing Touches | It is the number of unique leads having at least one Bing Touch open as of week/month/quarter and generated at any time |
# of Snapshot Leads with Meta Touches | It is the number of unique leads having at least one Meta Touch open as of week/month/quarter and generated at any time |
# of Snapshot Leads with Google Touches | It is the number of unique leads having at least one Google Touch open as of week/month/quarter and generated at any time |
# of Open Accounts with High Pipeline Propensity 3 months | It is the number of unique accounts having a High 3-month Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with High Booking Propensity 3 months | It is the number of unique accounts having High 3-month Booking Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Medium Pipeline Propensity 3 months | It is the number of unique accounts having Medium 3-month Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Medium Booking Propensity 3 months | It is the number of unique accounts having Medium 3-month Booking Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Low Pipeline Propensity 3 months | It is the number of unique accounts having a Low 3-month Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Low Booking Propensity 3 months | It is the number of unique accounts having a Low 3-month Booking Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with High Fit Pipeline Propensity | It is the number of unique accounts having High Fit Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with High Fit Booking Propensity | It is the number of unique accounts having High Fit Booking Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Medium Fit Pipeline Propensity | It is the number of unique accounts having Medium Fit Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Medium Fit Booking Propensity | It is the number of unique accounts having Medium Fit Booking Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Low Fit Pipeline Propensity | It is the number of unique accounts having Low Fit Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Open Accounts with Low Fit Booking Propensity | It is the number of unique accounts having Low Fit Booking Propensity with open leads/opportunities as of week/month/quarter and generated during the same week/month/quarter |
# of Snapshot Accounts with High Pipeline Propensity 3 months | It is the number of unique accounts having a High 3-month Pipeline Propensity with open leads/opportunities as of week/month/quarter and generated at any time |
# of Snapshot Accounts with High Booking Propensity 3 months | It is the number of unique accounts having High 3-month Booking Propensity with open leads/opportunities as of week/month/quarter and generated at any time |
# of Snapshot Accounts with Medium Pipeline Propensity 3 months | It is the number of unique accounts having Medium 3-month Pipeline Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Medium Booking Propensity 3 months | It is the number of unique accounts having Medium 3-month Booking Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Low Pipeline Propensity 3 months | It is the number of unique accounts having a Low 3-month Pipeline Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Low Booking Propensity 3 months | It is the number of unique accounts having a Low 3-month Booking Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with High Fit Pipeline Propensity | It is the number of unique accounts having High Fit Pipeline Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with High Fit Booking Propensity | It is the number of unique accounts having High Fit Booking Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Medium Fit Pipeline Propensity | It is the number of unique accounts having Medium Fit Pipeline Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Medium Fit Booking Propensity | It is the number of unique accounts having Medium Fit Booking Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Low Fit Pipeline Propensity | It is the number of unique accounts having Low Fit Pipeline Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
# of Snapshot Accounts with Low Fit Booking Propensity | It is the number of unique accounts having Low Fit Booking Propensity with open leads/opportunities as of week/month/quarter, and generated at any time |
Google Spend | Spend from Google in the given week/month/quarter, configured using the definition of 'Google' from the Definitions Configuration |
LinkedIn Spend | Spend from LinkedIn in the given week/month/quarter, configured using the definition of 'LinkedIn' from the Definitions Configuration |
Bing Spend | Spend from Bing in the given week/month/quarter, configured using the definition of 'Bing' from the Definitions Configuration |
Digital Paid Spend | Spend from Digital Paid in the given week/month/quarter, configured using the definition of 'Digital Paid' from the Definitions Configuration |
AE Outbound (Sales) Pipeline Generated Value | It is the generated Pipeline stage value for AE Outbound Sales in each of the week/month/quarter within the selected period. This is configured from the definition of 'AE Outbound (Sales)' in the Definitions Configuration. |
AE Outbound (Sales) Pipeline Generated Volume | It is the generated Pipeline stage Volume for AE Outbound Sales in each of the week/month/quarter within the selected period. This is configured from the definition of 'AE Outbound (Sales)' in the Definitions Configuration. |
AE Outbound (Sales) Booking Generated Value | It is the generated Booking stage value for AE Outbound Sales in each of the week/month/quarter within the selected period. This is configured from the definition of 'AE Outbound (Sales)' in the Definitions Configuration. |
AE Outbound (Sales) Booking Generated Volume | It is the generated Booking stage Volume for AE Outbound Sales in each of the week/month/quarter within the selected period. This is configured from the definition of 'AE Outbound (Sales)' in the Definitions Configuration. |
ABM Impressions | It is the number of impressions generated in the given week/month/quarter from ABM Sources. This is configured from the definition of 'ABM' in the Definition Configuration |
ABM Engagements | It is the number of Engagements generated in the given week/month/quarter from ABM Sources. This is configured from the definition of 'ABM' in the Definition Configuration |
ABM Engagement Rate | ABM Engagements / ABM Impressions |
# of Focus Accounts | It is the number of unique Focus accounts associated with Open Leads and Opportunities as of week/month/quarter and generated during the same week/month/quarter. This is configured from the definition of 'Focus Accounts' in the Definition Configuration |
Deanonymized Accounts | It is the number of unique Deanonymized accounts associated with Open Leads and Opportunities as of week/month/quarter and generated during the same week/month/quarter. This is configured from the definition of 'Deanonymized Accounts' in the Definition Configuration |
Deanonymized Visitors | The Volume of 'Denonymized' Visitors generated in the given week/month/quarter. This is configured from the definition of 'Deanonymized Visitors' in the Definition Configuration |
Deanonymized Visitors from Deanonymized Accounts | The Volume of 'Denonymized' Visitors coming from 'Deanonymized Accounts' generated in the given week/month/quarter. This is configured from the definition of 'Deanonymized Visitors from Deanonymized Accounts' in the Definition Configuration |
Google Search Clicks | The total number of times users clicked on your website's link from any Google Search result |
Google Search Impressions | The total number of times your website's link appeared to users in any Google Search results |
Google Search CTR | The percentage of all Google Search impressions that resulted in a click to your website |
Google Search Average Position | The overall average ranking of your website's topmost result across all Google Search queries |
Google Search Branded Clicks | The total number of times users clicked on your website's link from Google Search results for queries containing your brand name or variations |
Google Search Branded Impressions | The total number of times your website's link appeared to users in Google Search results for queries containing your brand name or variations |
Google Search Branded CTR | The percentage of branded Google Search impressions that resulted in a click to your website |
Google Search Branded Average Position | The average ranking of your website's topmost result for branded Google Search queries |
Google Search Non-Branded Clicks | The total number of times users clicked on your website's link from Google Search results for queries not containing your brand name |
Google Search Non-Branded Impressions | The total number of times your website's link appeared to users in Google Search results for queries not containing your brand name |
Google Search Non-Branded CTR | The percentage of non-branded Google Search impressions that resulted in a click to your website |
Google Search Non-Branded Average Position | The average ranking of your website's topmost result for non-branded Google Search queries |
GA4 - Users | The number of distinct users who visited your website during the selected time period. |
GA4 - New Users | The number of users who visited your website for the first time during the selected time period. |
GA4 - Sessions | The total number of visits initiated by users on your website. |
GA4 - Sessions per Visitor | The average number of sessions generated by each user. |
GA4 - Average Session Duration | The average amount of time users spend on your website per session. |
GA4 - Engaged Sessions | Sessions that lasted longer than 10 seconds, had a conversion event, or included multiple page views. |
GA4 - Pageviews | The total number of pages viewed across all website sessions. |
GA4 - Views per Session | The average number of page views generated during each session. |
GA4 - Views per User | The average number of page views generated by each user. |
GA4 - Organic Search Clicks | The number of clicks received from unpaid search engine results. |
GA4 - Organic Search Impressions | The number of times your website appeared in organic search results. |
GA4 - Ad Clicks | The number of clicks received on paid advertisements. |
GA4 - Ad Impressions | The number of times paid advertisements were displayed to users. |
GA4 - Publisher Ad Clicks | The number of clicks received on ads served through publisher advertising networks. |
GA4 - Publisher Ad Impressions | The number of times publisher-served advertisements were displayed to users. |