Demand Generation Effectiveness
Metric Name | Description |
Budget | The budget for the period that is selected from the 'Campaign Metric Date' |
Spend | The actual spend amount for the period that is selected from the 'Campaign Metric Date' |
No. of Campaign Type | Number of unique campaign types for the selected Campaign Period |
No. of Channel | Number of channels for the selected Campaign Period |
No. of Campaign | Number of campaigns for the selected Campaign Period |
Generated Lead Volume | Number of leads generated by campaign(s) during the lead/opp created period |
Influenced Account Volume | Number of accounts touched by the campaign(s) irrespective of the attribution method and the time of engagement |
Generated Overall Leads Volume | Number of leads generated across all lead stages by campaign(s) during the lead/opp created period |
Generated Pipeline Volume | Number of opportunities generated across all stages of the pipeline during the lead/opp created period |
Generated Booking Volume | Number of bookings generated during the lead/opp created period |
Generated Pipeline Value | Total value of the opportunities generated across all stages of the pipeline during the lead/opp creation period |
Generated Booking Value | Total value of the bookings generated during the lead/opp created period |
Overall Leads Leakage Volume | Number of leads leaked from the funnel across all lead stages during the lead/opp created period |
Overall Leads Leakage Value | Total value of leads leaked from the funnel across all lead stages during the lead/opp created period |
Overall Opportunities Leakage Volume | Number of opportunities leaked from the funnel across all opportunity stages during the lead/opp created period |
Overall Opportunities Leakage Value | Total value of opportunities leaked from the funnel across all opportunity stages during the lead/opp created period |
Closed Lost Leakage Volume | Number of opportunities that moved to the closed lost stage (leaked) during the lead/opp created period |
Closed Lost Leakage Value | Total value of the opportunities that moved to the closed lost stage (leaked) during the lead/opp created period |
Gross Cost Per Lead | $ value spent for each lead (in the lead stage) generated by the campaign. Calculated as Spend / Generated Lead Volume |
Gross Cost Per Overall Lead | $ value spent for each lead (across all lead stages) generated by the campaign. Calculated as Spend / Generated Overall Lead Volume |
Average Pipeline Value | The Average Value of the Pipeline opportunities generated by the campaign. Calculated as Generated Pipeline Value / Generated Pipeline Volume |
Average Booking Value | The Average Value of the Bookings generated by the campaign. Calculated as Generated Booking Value / Generated Booking Volume |
Pipeline ROI | Generated Pipeline return on spend for the campaign. Calculated as Generated Pipeline Value / Spend |
Booking ROI | Generated Booking return on spend for the campaign. Calculated as Generated Booking Value / Spend |
Projected Pipeline Value | $ pipeline value projected by RevSure from the cohort of leads and opportunities generated by the campaign |
Projected Booking Value | $ booking value projected by RevSure from the cohort of leads and opportunities generated by the campaign |
Projected Pipeline Volume | Number of opportunities projected by RevSure from the cohort of leads and opportunities generated by the campaign |
Projected Booking Volume | Number of bookings projected by RevSure for the cohort of leads and opportunities generated by the campaign |
Projected Pipeline ROI | Projected pipeline return on spend for the campaign. Calculated as Projected Pipeline Value / Spend |
Projected Booking ROI | Projected booking return on spend for the campaign. Calculated as Projected Booking Value / Spend |
Total Leads Volume | Count of Leads that are not necessarily attributed to a campaign but are generated during the lead/opp creation period |
Total Pipeline Volume | Count of Pipeline Opportunities that are not necessarily attributed to a campaign but are generated during the lead/opp creation period |
Total Booking Volume | Count of Booking Opportunities that are not necessarily attributed to a campaign but are generated during the lead/opp creation period |
Total Leads Value | $ value available in CRM or RevSure, projected value of the Total Leads Volume |
Total Pipeline Value | $ value available in CRM or RevSure, projected value of the Total Pipeline Volume |
Total Booking Value | $ value available in CRM or RevSure, projected value of the Total Booking Volume |
Campaign Member Volume | Number of campaign members influenced by a campaign during the campaign member engagement date |
Campaign Member Opportunity Volume | Number of campaign members influenced by a campaign during the campaign member engagement date, who have an opportunity linked to them |
Campaign Member Opportunity Value | $ Value of the Number of campaign members influenced by a campaign during the campaign member engagement date who have an opportunity linked to them |
Visitor Volume | The number of visitors to your website influenced by a campaign during the campaign member engagement date |
Responded Campaign Member Volume | Number of Campaign Members who responded to the campaign during the campaign member engagement date |
Avg. Pipeline per Campaign Member | The Average Value of the Pipeline opportunities generated by the campaign members. Calculated as Campaign Member Opportunity Value / Campaign Member Volume |
Campaign Member to Opportunity Conversion | % of Campaign Members that converted to Opportunities. Calculated as Campaign Member Opportunity Volume / Campaign Member Volume |
End-to-End Conversion | Volume of campaign entries that got converted to the booking stage as a ratio of the total number of entries to the start stage, expressed in % |
End To End Velocity(days) | Average number of days taken by the campaign entries to convert from the start stage to the end stage |
Clicks | Number of clicks during the campaign metrics date |
Impressions | Number of impressions during the campaign metrics date |
CPC | Cost per click of an ad |
CPM | Cost per 1000 impressions of an ad |
Cost Per Conversion | The $ value spent to acquire one conversion |
Return on Ad Spend | The amount of revenue that is earned for every dollar spent on a campaign |
CTR | Click-through rate (CTR) measures how often people click on a link, ad, or email compared to how many times it is shown |
Conversions | The number of times a user clicks on an ad and then converts |
Conversions Value | Conversion: $ Value generated by a campaign where a user clicks on an ad and then converts |
Opens | From LinkedIn - The number of times a sponsored message / InMail was opened |
Sends | From LinkedIn - The number of times a sponsored message / InMail was delivered to a LinkedIn member's inbox |
Click Conversions | From LinkedIn - the number of ad clicks that resulted in a conversion |
View Conversions | From LinkedIn - the number of ad impressions that led to a conversion |
Reactions | From LinkedIn - Number of reactions during the campaign metrics date |
Comments | From LinkedIn - Number of comments during the campaign metrics date |
Shares | From LinkedIn - Number of shares during the campaign metrics date |
Follows | From LinkedIn - Number of follows during the campaign metrics date |
Number of Leads | From LinkedIn - The total number of leads generated from a campaign, landing page, or Sales Navigator account. |
Leads Form Open | From LinkedIn - The number of times a user has opened a lead generation form on an ad |
Cost Per Lead | From LinkedIn - The average amount of money you spend to acquire a single lead through your advertising campaigns |
Conv Rate | From LinkedIn - The Conversion Rate of Visitors to a LinkedIn Ad or Page. |
Influenced <<funnel_stage_name>> Volume | Number of leads/opps in the specific funnel stage touched by a campaign, irrespective of the attribution method and the time of engagement |
Generated <<funnel_stage_name>> Volume | Number of leads/opportunities generated in the specific funnel stage by the campaign during the lead/opp creation period |
Generated <<funnel_stage_name>> Value | Value of leads/opportunities generated in the specific funnel stage during the lead/opp creation period |
Gross Cost Per <<funnel_stage_name>> | $ value spent for each lead generated by the campaign in the specific funnel stage during the lead/opp created period |
Influenced <<funnel_stage_name>> Account Volume | Number of accounts touched by a campaign in a specific funnel stage, irrespective of the attribution method and the time of engagement |
Generated <<opportunity_state_name>> Roi | Return on the spend for generated opportunities in a specific opportunity state during the lead/opp created period |
Influenced <<opportunity_state_name>> Account Volume | Number of accounts touched by a campaign in a specific opportunity state, irrespective of the attribution method and the time of engagement |
Generated <<opportunity_state_name>> Volume | Number of opportunities generated in the specific opportunity state during the lead/opp created period |
Generated <<opportunity_state_name>> Value | $ Value of opportunities generated in the specific opportunity state during the lead/opp created period |
Open <<funnel_stage_name>> Volume | The open volume in the specific stage, generated during the lead/opp created period, and as of the end of the selected period |
Open <<funnel_stage_name>> Value | $ value of the leads/opportunities/accounts in the specific stage, generated during the lead/opp created period, and as of the end of the selected period |
Open <<opportunity_state_name>> Volume | The open volume in the specific opportunity state, generated during the lead/opp created period, and as of the end of the selected period |
Open <<opportunity_state_name>> Value | The value of the leads/opportunities/accounts in the specific opportunity state, generated during the lead/opp created period, and as of the end of the selected period |
<<funnel_stage_name>> To <<next_funnel_stage_name>> Conversion Volume | Number of leads/opportunities that have progressed to the next stage from the cohort of leads that entered a stage during the lead/opp creation period |
<<funnel_stage_name>> To <<next_funnel_stage_name>> Conversion Percentage | % of leads/opportunities that have progressed to the next stage for the cohort of leads that entered a stage during the lead/opp creation period |
<<funnel_stage_name>> To <<next_funnel_stage_name>> Velocity(days) | The average number of days taken by the leads/opportunities/accounts to progress to the next stage from the cohort of leads that entered a start stage during the lead/opp created period |
<<funnel_stage_name>> Leakage Volume | Number of leads/opportunities/accounts that leaked from a specific stage during the lead/opp creation period |
<<funnel_stage_name>> Leakage Value | Value of the leads/opportunities/accounts that leaked from a specific stage during the lead/opp creation period |
Post Opportunity Attributed Booking Volume | Count of Booking Opportunities where attribution is done based on engagements that happened post-opportunity creation |
Post Opportunity Attributed Booking Value | $ value of the Volume of Booking Opportunities where attribution is done based on engagements that happened post-opportunity creation |
Pre-Opportunity Attributed Pipeline Volume | Count of Pipeline Opportunities where attribution is done based on engagements that happened before the opportunity creation. Any engagements that have happened after the opportunity creation but before the pipeline creation timestamp are not considered |
Pre-Opportunity Attributed Pipeline Value | $ value of the Volume of Pipeline Opportunities, where attribution is done based on engagements that happened before opportunity creation. |
Pre-Opportunity Attributed Booking Volume | Count of Booking Opportunities where attribution is done based on engagements that happened before the opportunity creation date. Any engagements that have happened after the opportunity creation date but before the opportunity close timestamp are not considered |
Pre-Opportunity Attributed Booking Value | $ value of the Volume of Booking Opportunities where attribution is done based on engagements that happened before opportunity creation |
Post Opportunity Creation Influenced Volume | Count of Opportunities where attribution is done based on
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Post Opportunity Creation Influenced Value | $ value of the Count of Opportunities, where attribution is done based on
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