In RevSure, we can track various types of engagements. They are used to see a holistic picture of journeys and campaigns. For example, for Journeys, we track activities and campaign touches.
Examples of Activities
NOTE: As we add more data sources, depending on the integration and systems in the customer’s environment, we will continue to capture more activities.
Source System | Tracked Activity |
Salesforce | Events |
Tasks | |
Emails (inbound and outbound) | |
Marketing Email Delivered | |
Marketing Email Open | |
Meetings | |
Form submission | |
Note | |
Calls | |
Page visit | |
Installed Form | |
Viewed Form | |
Interacted With Form | |
Registered For Marketing Event | |
Attended Marketing Event | |
HubSpot | Web analytics |
Meetings | |
Emails (inbound and outbound) | |
Email events | |
Contacts | |
Demandbase | Activity |
Marketo | Activities |
Salesloft | |
Tasks | |
Calls | |
Pardot | Visitor activities |
Outreach | Tasks |
G2 | BuyerIntent |
Activities from RevSure’s First-party Pixel
Form fill
Form submission
Page visits
Button Presses and Click Events
Page Scrolls
Form Interactions
Element Visibility
Custom Event Tracking
Session Tracking
Error and Exception Tracking
Media Engagement
Examples of Campaign Touches
Campaign Source System | Campaign Touch Type |
Demandbase | ABM |
Facebook Ads | DISPLAY |
Google Ads | DISCOVERY |
DISPLAY | |
PERFORMANCE_MAX | |
SEARCH | |
VIDEO | |
HubSpot | AB_EMAIL |
AUTOMATED_AB_EMAIL | |
AUTOMATED_EMAIL | |
BATCH_EMAIL | |
Blog_Comment Form | |
BLOG_EMAIL | |
Captured Form | |
FEEDBACK_CES_EMAIL | |
FEEDBACK_CUSTOM_EMAIL | |
FEEDBACK_CUSTOM_SURVEY_EMAIL | |
FEEDBACK_NPS_EMAIL | |
Flow Form | |
FOLLOWUP_EMAIL | |
Hubspot Form | |
LOCALTIME_EMAIL | |
OPTIN_EMAIL | |
OPTIN_FOLLOWUP_EMAIL | |
RESUBSCRIBE_EMAIL | |
TICKET_EMAIL | |
DYNAMIC | |
LinkedIn Campaign Group | |
Organic Posts | |
SPONSORED_INMAILS | |
SPONSORED_UPDATES | |
TEXT_AD | |
Marketo | batch |
Content | |
Event | |
Newsletter | |
Nurture | |
Tradeshow | |
trigger | |
Web Request | |
Webinar | |
Microsoft Ads | Search |
Outreach | date |
interval | |
Referrer | Referrer |
Salesforce | Event |
Hosted Email | |
Hosted Webinar | |
Virtual Conference | |
Advertisement | |
Advertising | |
AE Event | |
Attendees | |
Blog | |
Chat | |
Class Expansion | |
Cold Outreach | |
Community | |
Conference | |
Contact Us | |
Content | |
Content / White Paper | |
Content Syndication | |
Corporate Event | |
CPC | |
Customer Marketing | |
Demo Request | |
Digital Ads | |
Direct Mail | |
Email Campaign | |
Event | |
External Event | |
Gated Content | |
Hosted Event | |
In-Product Messaging | |
Industry Event - Large | |
Industry Event - Small/Medium | |
Internal Event | |
Live Demo | |
Marketplace | |
Meetup | |
Multi-Touch | |
National Event | |
Nurture | |
Operational | |
Organic Social | |
Organic Website | |
Other | |
Outbound | |
Outbound - AE | |
Outbound - SDR | |
Paid Lead | |
Paid Search | |
Paid Social | |
Partner | |
Partner / Channel | |
Partner / Channel Marketing | |
Partner Conference | |
Partner Event | |
Partner Event Hosted | |
Partner Event Sponsored | |
Partner Marketing | |
Partners | |
PPC | |
PR | |
Product Launch | |
Promotion | |
Public Relations | |
Referral | |
Referral Program | |
Regional Conference | |
Regional Event | |
Regional Event Hosted | |
Regional Event Sponsored | |
Remarketing | |
Renewal | |
Sales Target | |
Search | |
Signup / Trial | |
Social Media | |
Sponsored Email | |
Sponsored Webinar | |
Survey | |
Telemarketing | |
Thought Leadership | |
Tradeshow | |
Training | |
Trial | |
Virtual Event | |
Web Form | |
Webinar | |
Website | |
Website Activity | |
Website Content | |
Salesloft | Event |
Inbound | |
Nurture | |
Outbound | |
Sendoso | |
UTM | Campaign touches are derived and resolved from how you process them |
Campaign Referrers
In RevSure, Campaign Sources can be one of the following:
BlogCatalog
CoTweet
Delicious
Digg
Facebook (also, "FB")
Fark
Flickr
FriendFeed
Google+
HackerNews
HootSuite
Instagram (also, "ig")
Knol
LinkedIn
links.hubspot.com
LiveJournal
Meebo
Metacafe
Mixx
MyBlogLog
MySpace
Ning
Orkut
Pinterest
Plurk
Propeller
Quora
Qq (also, from the subdomains: xw, mp, mail, and feeds of qq.com)
Reddit
Seesmic
Slashdot
Slide
SlideShare
Snapchat
Sphinn
StumbleUpon
Squidoo
Technorati
TikTok
Tip'd
Triiibes
Tumblr
Twitch
Vimeo
WhatsApp
Wikipedia
X
Xing
YouTube
Zhihu