How Revsure does Campaign Channel Classification?

Rule Order

Rule

Channel

1

If the campaign source system is "REFERRER" and the campaign source is one from the Search Engine Domains list

OR if the campaign type includes "organic search"

OR if the campaign type is "organic" and the campaign source mentions "google"

Organic Search

2

If the campaign source system is "REFERRER" and the campaign source is one of the following: ‘Campaign Sources/Referrers’ list

OR if the campaign type contains "social" and the campaign source system is "UTM"

OR if the campaign type is "social media"

OR if the campaign type is "webpage visit - organic social"

OR if the campaign source system is "UTM," the campaign source mentions "social," and the campaign type includes "linkedin," "facebook," or "twitter"

OR if the campaign source system is "UTM," the campaign type mentions "organic," and the campaign source includes "linkedin," "facebook," or "twitter"

OR if the campaign source system is "UTM," the campaign type is "organic," and the campaign source mentions "hackernoon" or "testguild"

OR if the campaign source system is "LINKEDIN" and the source entity is "organic_posts"

Organic Social

3

If the campaign source system is "GOOGLEADS"

OR if the campaign source contains "adword," "cpc," or "ppc"

OR if the campaign type contains "cpc"

OR if the campaign type contains "ppc" and the campaign source mentions "google"

OR if the campaign source system is "SALESFORCE" and the campaign type is "search" or "paid search"

OR if the campaign source system is "UTM" and the campaign type is "pmax"

OR if any of the campaign type, campaign medium, or campaign source is not empty and the referrer contains "google"

Paid Search

4

If the campaign source system is "LINKEDIN" or "FACEBOOKADS"

OR if the campaign type, campaign source, or type contains "paid social"

OR if the campaign source system is "SALESFORCE" and the campaign type is "display ads"

OR if the campaign type is "display" or "paid display"

OR if the campaign source system is "UTM," the campaign type is "paid," and the campaign source mentions "linkedin," "facebook," "twitter," "hackernoon," or "testguild"

OR if the campaign type contains "CPC," "PPC," or "paid," and the campaign source or referrer is one of the following from the ‘Campaign Sources/Referrers’ list

Paid Social

5

If the campaign source system is '6SENSE,' 'ROLLWORKS,' or 'DEMANDBASE'

Paid ABM

6

If the campaign source system is not "UTM" and the campaign type includes "event," "tradeshow," or "conference"

OR if the campaign source system is "UTM" and the campaign type includes "event" or "conference"

OR if the campaign source system is "SALESFORCE" and the campaign type is "field program" or "field program game"

Offline Event

7

If the campaign name includes "form"

OR if the campaign type is "Hubspot Form"

OR if the campaign source system is "HUBSPOT" and the campaign type is "captured form" or "flow form"

OR if the campaign source system is "SALESFORCE" and the campaign type is "web form"

Marketing Form-Fill

8

If the campaign name includes "email"

OR if the campaign source system is "MARKETO" and the campaign type is "batch" or "trigger"

OR if the campaign type includes "email"

OR if the campaign source includes "email"

OR if the campaign name includes "email"

OR if the campaign source system is "MARKETO" and the campaign type is "nurture"

Email Marketing

9

If the campaign source system is "SALESFORCE," the campaign type includes "attendees," and the campaign name includes "cvent"

CVENT

10

If the campaign source includes the word "direct"

Direct Traffic

11

If the campaign type is "SDR Outbound," "Email - SDR," "Call - SDR," or "SDR," or the type is "Interval" or "Date"

OR if the campaign source system is "SALESLOFT" and the campaign type includes "inbound"

OR if the campaign source system is "SALESFORCE" and the campaign type includes "sales development"

OR if the campaign type is "Outbound" and the campaign source system is "SALESLOFT"

SDR

12

If the campaign type includes the word "newsletter"

Newsletter

13

If the campaign type is "ABM" or includes "account-based"

ABM

14

If the campaign type contains the phrase "direct mail"

Direct Mail

15

If the campaign type is "chat," "live chat," or "chatbot"

Chat

16

If the campaign type includes "partner"

OR if the campaign source system is "SALESFORCE" and the campaign name includes "partner submitted"

Partner

17

If the campaign type is one of the following: "Request Demo", "Contact Us", "Risk Report", "Analyst Report", "Demo on Demand", "Website", "Website Direct", "Demo Signup/Trial", "Webpage Visit - Internal", "Web Request"

Digital

18

If the campaign source system is "UTM," the campaign source includes "website," and the campaign type includes "link"

Website

19

If the campaign type is one of the following: "video," "blog," "whitepaper," "white paper," "ebook," "content download," "content," or "thought leadership"

OR the campaign type includes "webinar," "data sheet," "webcast," or "whitepaper"

OR the campaign source system is "UTM" and the campaign type includes "blog"

OR the campaign source system is "UTM" and the campaign type includes "content download"

OR the campaign source system is "UTM" and the campaign type includes "pdf," and the campaign source includes "ebook" or "brochure"

Content Marketing

20

If the campaign source system is "UTM" and the campaign type includes "podcast"

Podcast

21

If the campaign source system is "SALESFORCE" and the campaign type includes "telemarketing"

Telemarketing

22

If the campaign type includes "paid media"

Paid Media

23

If the campaign type or campaign name includes "content syndication"

Content Syndication

24

If the campaign type is "Call - Sales," "Email - Sales," or "Sales - Outreach"

OR the campaign source system is "UTM," the campaign type includes "sales outbound," and the campaign source includes "sales"

OR the campaign source system is "SALESFORCE" and the campaign type includes "sales outreach"

Sales

25

If the campaign type includes "referral" or "referrer"

Other Referrers

26

If the campaign type includes "remarketing"

Remarketing

27

If the campaign source system is "UTM," the campaign type is "paid," and the campaign source includes "adroll"

OR the campaign source system is "SALESFORCE," and the campaign type includes "advertising," "advertisement," or is "online PPC content"

Advertising

28

If the campaign source system is "UTM," and the campaign type includes "press release"

OR the campaign source system is "SALESFORCE," and the campaign type is "PR"

PR

29

If the campaign source system is "SALESFORCE" and the campaign type is "list import"

OR the campaign source system is "SALESFORCE," and the campaign type is "intent"

OR the campaign source system is "SALESFORCE," the campaign name includes "6s," and the campaign name also includes "intent"

Offline Sources

30

If the campaign source system is "REFERRER"

Organic Referrer

31

If the channel is "NULL" (is not specified or is empty)

Other Campaigns