Dimension Name | Description | RevSure Entity |
Account Existing Customer Account | It indicated if there has been at least one associated opportunity, which is in 'Closed Won' status | Account |
Last Touch Ts | The latest touch campaign date across all the leads associated with the account | Account, Opportunity, Visitor, and Lead |
First Touch Ts | The very first touch campaign date across all the leads associated with the account | Account, Opportunity, Visitor, and Lead |
Number Of Unique Campaign Touches | Total number of unique campaigns that have been touched | Account, Opportunity, Visitor and Lead |
Number Of Campaign Touches | Total number of campaigns that have been touched | Account, Opportunity, Visitor and Lead |
Account Number Of Activities | The total number of activity IDs across all the leads associated with the account | Account |
Account Last Activity Ts | The latest activity date across all the leads associated with the account | Account |
Account First Activity Ts | The very first activity date across all the leads associated with the account | Account |
Lead Velocity Till Stage | Time taken by the lead since inception ('src_created_at') to move into the stage | Lead |
Opportunity Velocity Till Stage | Time taken by the opportunity ('src_created_at') since inception to move into the stage | Opportunity |
Funnel Velocity Till Stage (Primary Contact) | For leads: Time taken by the lead since inception ('src_created_at') to move into the stage
For opportunities: Time taken by the primary contact since inception ('src_created_at') to move into the stage | Opportunity and Lead |
Lead Velocity Till Stage First Creation | Time taken by the lead since inception ('src_created_at') to move into the stage for the first time | Lead |
Opportunity Velocity Till Stage First Creation | Time taken by the opportunity ('src_created_at') since inception to move into a stage for the first time | Opportunity |
Funnel Velocity Till Stage First Creation | For leads: Time taken by the lead since inception ('src_created_at') to move into a stage for the first time
For opportunities: Time taken by the primary contact since inception ('src_created_at') to move into the stage for the first time | Opportunity and Lead |
Lead Age | Time spent by the lead in the funnel since inception ('src_created_at') | Lead |
Opportunity Age | Time spent by the opportunity in the funnel since inception ('src_created_at') | Opportunity |
Account Age | Time spent by the account in the funnel since inception ('src_created_at') | Account |
Lead Duration | Time taken by the lead in its most recent stage | Lead |
Opportunity Duration | Time taken by the opportunity in its most recent stage | Opportunity |
Account Duration | Time taken by the account in its most recent stage | Account |
Opportunity Velocity Till State | Time taken by the opportunity ('src_created_at') since inception to move into the state | Opportunity |
Account Velocity Till State | For leads: Time taken by the lead since inception ('src_created_at') to move into the state
For opportunities: Time taken by the primary contact since inception ('src_created_at') to move into the state | Account |
Funnel Velocity Till State | For leads: Time taken by the lead since inception ('src_created_at') to move into the state
For opportunities: Time taken by the primary contact since inception ('src_created_at') to move into the state | Opportunity and Lead |
Lead Unique Campaign Sequence | This contains a list of all unique campaigns in the order of their first touch | Lead |
Account With No Engagement | Account with no engagement (Y/N) | Account |
Account With No Activity Within Last X Days | Account with no funnel activity within a given date range (Y/N) | Account |
No Of Contact Activities Till Stage | Number of activities performed by open contacts in the account till the current stage | Account, Opportunity, and Lead |
No Of GTM Activities Till Stage | Number of activities performed by marketing/sales teams on the account till the current stage | Account, Opportunity, and Lead |
Last Contact Activity | Name of the last activity performed by a contact associated with the account | Account, Opportunity, and Lead |
Last Contact Activity’s Contact Name | Name of the contact that performed the last activity associated with the account | Account, Opportunity, and Lead |
Last Contact Activity Time | Time of last activity performed by a contact associated with the account | Account, Opportunity, and Lead |
Last GTM Activity | Name of the last GTM activity performed by marketing/sales on the account | Account, Opportunity, and Lead |
Last GTM Activity’s Owner Name | Name of the marketing/sales person who performed the last GTM activity on the account | Account, Opportunity, and Lead |
Last GTM Activity Time | Time of last GTM activity performed by marketing/sales on the account | Account, Opportunity, and Lead |
First Contact Activity | Name of the first activity performed by a contact associated with the account | Account, Opportunity, and Lead |
First Contact Activity’s Contact Name | Name of the contact who performed the first activity associated with the account | Account, Opportunity, and Lead |
First Contact Activity Time | Time of first activity performed by a contact associated with the account | Account, Opportunity, and Lead |
First GTM Activity | Name of the first GTM activity performed by marketing/sales on the account | Account, Opportunity, and Lead |
First GTM Contact Activity’s Contact Name | Name of the marketing/sales person who performed the first GTM activity on the account | Account, Opportunity, and Lead |
First GTM Activity Time | Time of first GTM activity performed by marketing/sales on the account | Account, Opportunity, and Lead |
No. Of Campaign Touches Till Stage | Count of campaign touches with the account till the current stage. E.g., if a campaign touched an account twice, it’d be counted as 2. | Account, Opportunity, and Lead |
No. Of Unique Campaigns Touched Till Stage | Count of unique campaigns that have touched the account till the current stage. E.g., if a campaign touched an account twice, it’d be counted as 1. | Account, Opportunity, and Lead |
Unique Campaigns Touched Till Stage | The sequence of unique campaigns that touched the account till the current stage | Account, Opportunity, and Lead |
First Touch Campaign | Name of the first touch campaign | Account, Opportunity, Visitor, and Lead |
Last Touch Campaign | Name of the last touch campaign | Account, Opportunity, Visitor, and Lead |
First Touch Channel | The channel associated with the first campaign touch | Account, Opportunity, Visitor, and Lead |
Last Touch Channel | The channel associated with the last campaign touch | Account, Opportunity, Visitor, and Lead |
Status | Account’s current funnel status or state | Account, Opportunity, and Lead |
Previous Status | Account’s previous funnel status or state | Account, Opportunity, and Lead |
Previous Stage | Account’s previous funnel stage | Account, Opportunity, and Lead |
Stage | Account’s current funnel stage | Account, Opportunity, and Lead |
Created Date | Account’s created date. It is configurable. | Account, Opportunity, and Lead |
Region | Account’s region | Account, Opportunity, and Lead |
Country | Account’s country | Account, Opportunity, and Lead |
Company Size Bucket | Account’s company-size bucket | Account, Opportunity, and Lead |
Company Size | Account’s company size | Account, Opportunity, and Lead |
Industry | Account’s industry | Account, Opportunity, and Lead |
Booking Conversion Probability Q0 | Account’s booking conversion propensity for the current quarter | Account, Opportunity, and Lead |
Booking Conversion Probability Q1 | Account’s booking conversion propensity for the next quarter | Account, Opportunity, and Lead |
Booking Conversion Probability Q2 | Account’s booking conversion propensity for the current quarter + 2 | Account, Opportunity, and Lead |
Booking Conversion Probability Q3 | Account’s booking conversion propensity for the current quarter + 3 | Account, Opportunity, and Lead |
Pipeline Conversion Probability Q0 | Account’s pipeline conversion propensity for the current quarter | Account, Opportunity,,, and Lead |
Pipeline Conversion Probability Q1 | Account’s pipeline conversion propensity for the next quarter | Account, Opportunity, and Lead |
Pipeline Conversion Probability Q2 | Account’s pipeline conversion propensity for the current quarter + 2 | Account, Opportunity, and Lead |
Pipeline Conversion Probability Q3 | Account’s pipeline conversion propensity for the current quarter + 3 | Account, Opportunity, and Lead |
Number Of Open Leads | Count of active leads/contacts associated with the account. These are the leads/contacts that are not marked as customers or leaked. | Account |
Number Of Open Opportunities | Count of active opportunities associated with the account. These are the opportunities that are not marked as customer or leaked. | Account |
Number Of Leads | Count of all leads/contacts associated with the account | Account |
Number Of Opportunities | Count of all opportunities associated with the account | Account |
RevSure Original Source | This is the first channel that has touched a lead/opp | Lead, Opportunity |
RevSure Original Source Detail | This is the first campaign name that has touched a lead/opp | Lead, Opportunity |
Campaign Combination List | List of all the campaign names that touched a lead/opp | Lead, Opportunity, Account |
Campaign Type Combination List | List of all the campaign types that touched a lead/opp | Lead, Opportunity, Account |
Campaign Channel Combination List | List of all the campaign channels that touched a lead/opp | Lead, Opportunity |
Lead Digital Paid Touched | If a lead has engaged with any digital campaign (LinkedIn/Meta/Google) in its journey, then this value is ‘true’, else it is ‘false’. | Lead |
Lead LinkedIn Touched | If a lead has engaged with any LinkedIn campaign in its journey, then this value is ‘true’, else it is ‘false’. | Lead |
Lead Meta Touched | If a lead has engaged with any Meta (Facebook) campaign in its journey, then this value is ‘true’, else it is ‘false’. | Lead |
Lead Google Touched | If a lead has engaged with any Google campaign in its journey, then this value is ‘true’; else it is ‘false’. | Lead |
Account Digital Paid Touched | If an account has engaged with any digital campaign (LinkedIn/Meta/Google) in its journey, then this value is ‘true’; else it is ‘false’. Even if one of the leads/contacts associated with the account is Digital Paid Touched, the Account will be considered ‘True’ | Account |
Account LinkedIn Touched | If an account has engaged with any LinkedIn campaign in its journey, then this value is ‘true’; else it is ‘false’. Even if one of the leads/contacts associated with the account is LinkedIn Touched, the Account will be considered ‘True’ | Account |
Account Meta Touched | If an account has engaged with any Meta (Facebook) campaign in its journey, then this value is ‘true’, else it is ‘false’. Even if one of the leads/contacts associated with the account is Meta Touched, the Account will be considered ‘True’ | Account |
Account Google Touched | If an account has engaged with any Google campaign in its journey, then this value is ‘true’; else it is ‘false’. Even if one of the leads/contacts associated with the account is Google Touched, the Account will be considered ‘True’ | Account |
Opportunity Digital Paid Touched | If an Opportunity has engaged with any digital campaign (LinkedIn/Meta/Google) in its journey, then this value is ‘true’, else it is ‘false’. Even if one of the leads/contacts associated with the Opportunity is Digital Paid Touched, the Opportunity will be considered ‘True’ | Opportunity |
Opportunity LinkedIn Touched | If an Opportunity has engaged with any LinkedIn campaign in its journey, then this value is ‘true’, else it is ‘false’. Even if one of the leads/contacts associated with the Opportunity is LinkedIn Touched, the Opportunity will be considered ‘True’ | Opportunity |
Opportunity Meta Touched | If an Opportunity has engaged with any Meta (Facebook) campaign in its journey, then this value is ‘true’, else it is ‘false’. Even if one of the leads/contacts associated with the Opportunity is Meta Touched, the Opportunity will be considered ‘True’ | Opportunity |
Opportunity Google Touched | If an Opportunity has engaged with any Google campaign in its journey, then this value is ‘true’, else it is ‘false’. Even if one of the leads/contacts associated with the Opportunity is Google Touched, the Opportunity will be considered ‘True’ | Opportunity |
Account With Open Opportunity | This is 'True' if the account has at least one open opportunity. Otherwise, it is 'False'. | Account |
Account With Open Opportunity | This is 'True' if the account has at least one open opportunity. Otherwise, it is 'False'. | Account |
Account With Activities | This is 'True' if the account has at least one activity across all its leads. Otherwise, it is 'False'. | Account |
Account With Closed Won Opportunity | This is 'True' if an account has a closed won opportunity associated with it. Otherwise, it is 'False'. | Account |
Entrypoint | The first stage of the funnel, in which a lead/opportunity enters | Lead and Opportunity |
Entrypoint Stage | The first stage of the funnel, in which a lead/ opportunity enters | Lead and Opportunity |
Created Date Quarter Year | The quarter and year in which the lead/opportunity is created. It is in the format of QQ-YYYY. | Lead and Opportunity |
Traffic Type | Traffic type associated with the activity, like Paid, Organic, and Mixed | Activity |
Campaign Member Email Sent | If the associated activity type is in ('Send Email' (Marketo) or ‘Marketing Email Sent’ (Hubspot)), this flag is set to True. Otherwise, it is False. | Campaign Member |
Campaign Member Email Delivered | If the associated activity type is in ('Email Delivered' (Marketo) or ‘Marketing Email Delivered’ (Hubspot)), this flag is set to True. Otherwise, it is False. | Campaign Member |
Campaign Member Email Opened | If the associated activity type is in ('Open Email' (Marketo) or ‘Marketing Email Open’ (Hubspot)), this flag is set to True. Otherwise, it is False. | Campaign Member |
First Visited URL | The first visited webpage URL by an entity | Lead, Visitor, Account |
First Visited Page | The first visited webpage by an entity | Lead, Visitor, Account |
First Visited Page Type | The inferred type of the first visited webpage by an entity | Lead, Visitor, Account |
First Visited Page Type Intent | The inferred intent of the first webpage type visited by an entity | Lead, Visitor, Account |
First Visited Timestamp | The timestamp of the first webpage visit associated with an entity | Lead, Visitor, Account |
Last Visited URL | The last visited webpage URL by an entity | Lead, Visitor, Account |
Last Visited Page | The last visited webpage by an entity | Lead, Visitor, Account |
Last Visited Page Type | The inferred type of the last visited webpage by an entity | Lead, Visitor, Account |
Last Visited Page Type Intent | The inferred intent of the last visited webpage type by an entity | Lead, Visitor, Account |
Last Visited Timestamp | The timestamp of the last webpage visit associated with an entity | Lead, Visitor, Account |
Most Visited URL | The most visited webpage URL by an entity | Lead, Visitor, Account |
Most Visited Page | The most visited webpage by an entity | Lead, Visitor, Account |
Most Visited Page Type | The inferred type of the most visited webpage by an entity | Lead, Visitor, Account |
Most Visited Page Type Intent | The inferred intent of the most visited webpage type by an entity | Lead, Visitor, Account |
Pages Visited List | The list of all visited webpages by an entity | Lead, Visitor |
Page Types Visited List | The list of all visited webpage types by an entity | Lead, Visitor, Account |
Page Types Intent Visited List | The list of all visited webpage type intents by an entity | Lead, Visitor, Account |
UTM Sources List | A list of all UTM source tags linked to the entity | Lead, Visitor |
UTM Campaigns List | A list of all UTM campaign tags linked to the entity | Lead, Visitor |
UTM Contents List | A list of all UTM content tags linked to the entity | Lead, Visitor |
UTM Mediums List | A list of all UTM medium tags linked to the entity | Lead, Visitor |
UTM Terms List | A list of all UTM term tags linked to the entity | Lead, Visitor |
Latest GCLID | The most recent Google Click ID associated with the entity | Lead |
Latest GCLID Timestamp | The timestamp of the most recent Google Click ID interaction associated with the entity | Lead |
GCLIDs List | The list of all Google Click IDs associated with the entity | Lead |
FBCLIDs List | The list of all Facebook Click IDs linked to the entity | Lead |
LI_FAT_IDs List | The list of all LinkedIn FAT IDs linked to the entity | Lead |
GCLID Count | The total number of Google Click IDs recorded for the entity | Visitor |
FBCLID Count | The total number of Facebook Click IDs recorded for the entity | Visitor |
LI_FAT_ID Count | The total number of LinkedIn FAT IDs recorded for the entity | Visitor |
Page Visited URL List | The list of all visited webpage URLs by the entity | Visitor, Account |
Activity Ad Id | Ad Id of the activity | Activity |
Activity Campaign Name | Campaign name associated with the activity | Activity |
Activity Account ID | Account ID for the activity | Activity |
Activity Account Name | Account Name associated with the activity | Activity |
Activity Engaged | If the activity was engaged with, then this is 'True’. Otherwise, it is ‘False’. | Activity |
Activity Form Id | Form Id of the Activity | Activity |
Activity Name | Name of the activity | Activity |
Activity Opportunity Id | Opportunity ID associated with the activity | Activity |
Activity Outreach Sequence Name | Outreach sequence name associated with the activity | Activity |
Activity Session ID | Session ID for the activity | Activity |
Activity Salesloft Cadence Name | Name of the Cadence from Salesloft | Activity |
Activity Source System | Source system name for the activity | |
Activity Traffic Type | Traffic type associated with the activity | |
Ad Ad Group Budget ISO Code | ISO code for the ad group budget | Ad |
Ad Ad Group Budget Raw | Raw budget value for the ad group | Ad |
Ad Ad Group Budget Iso Raw | Raw ISO value of the budget for the ad group | Ad |
Ad Source System | Source system name for the ad | Ad |
Ad Total Cost Iso Raw | Raw ISO value of the total cost for an ad | Ad |
Ad Total Cost ISO Code | ISO code for the total cost of the ad | Ad |
Ad Total Cost Raw | Raw value of the total cost associated with an ad | Ad |
Campaign Actual Cost Raw | Raw value of the actual cost for a campaign | Campaign |
Campaign Budgeted Cost Iso Raw | Raw ISO value of the budgeted cost for a campaign | Campaign |
Campaign Channel | Channel for a campaign | Campaign |
Campaign_member Visitor Id | Visitor ID associated with campaign_member | Campaign |
Campaign Daily Budget Iso Raw | Daily spending budget of the campaign | Campaign |
Campaign Impressions | Total number of impressions generated by a campaign | Campaign |
Campaign_member UTM Content | UTM content associated with the campaign_member | Campaign_Member |
Account Age In Revsure Funnel | Time spent by an account since it first entered the Revsure funnel | Account |
Campaign Parent Campaign Name | Name of the immediate parent of a campaign | Campaign |
Campaign Owner Team | Name of the team that owns the campaign | Campaign |
Campaign Form List | List of forms associated with a campaign | Campaign |
Campaign Member Activity Id | Activity ID associated with a campaign member | Campaign |
Campaign Parent Campaign Properties | Properties associated with the parent campaign | Campaign |
Campaign_member UTM Medium | UTM medium associated with the campaign_member | Campaign |
Campaign_member Account ID | Account ID of the account associated with the campaign member | Campaign |
Campaign Owner Name | Name of the owner of the campaign | Campaign |
Account ENR CURRENT TECHNOLOGIES | Account enriched with data about current technologies | Account |
Account ENR ANNUAL REVENUE | Enriched data for the annual revenue of an account | Account |
Campaign Referrer | Referrer of the campaign | Campaign |
Campaign Top Parent Campaign Name | Name of the top parent of a campaign | Campaign |
Campaign Teams | Teams associated with the campaign | Campaign |
Account ENR FACEBOOK URL | Account info enriched with its Facebook (Meta) URL | Account |
Campaign Owner Username | Username for the owner of the campaign | Campaign |
Account ENR DOMAIN | Account data enriched with domain info | Account |
Campaign Parent Campaign Id | ID of the parent campaign of a campaign | Campaign |
Account Email | The email ID associated with an account | Account |
Member Lead Id | Lead ID associated with a campaign member | Revsure_default |
Campaign_member Lead Id | Lead ID of the campaign member | Campaign_Member |
Account ENR ANNUAL REVENUE PRINTED | Enriched annual revenue | Account |
Campaign Revsure Channel | The RevSure channel is mapped to a campaign | Campaign |
Campaign Targeting Criteria | Criteria for the target audience of the campaign | Campaign |
Account ENR DEPARTMENTAL HEAD COUNT | Enriched departmental headcount of an account | Account |
Account Annual Revenue Iso Raw | Raw ISO value of an account's annual revenue | Account |
Campaign Member Association Type | Type of association for a campaign_member (e.g., lead, account, opportunity_all_contacts, etc.) | Campaign_Member |
Account ENR LATEST FUNDING STAGE | Account details enriched with the latest funding stage of the org | Account |
Account ENR LINKEDIN UID | Enriched LinkedIn UID | Account |
Account ENR LOGO URL | Account info enriched with the URL to the logo | Account |
Campaign_member UTM Campaign | UTM campaign name associated with the campaign_member | Campaign_Member |
Account ENR Employee Range | Account enriched with 6sense data for a range based on the number of employees | Account |
Account Country | Country to which the account belongs | Account |
Campaign_member UTM Term | UTM tem is associated with the campaign_member | Campaign_Member |
Account ENR COUNTRY | Account info enriched with the country data | Account |
Account ENR PHONE | Account data enriched with phone contact info | Account |
Campaign Owner Email Internal | Email ID of the campaign owner | Campaign |
Account Digital Paid Touched | The paid campaigns (LinkedIn, Meta, Google Ads) touched by any lead of an account | Account |
Account ENR LINKEDIN URL | Account enriched with LinkedIn URL | Account |
Account ENR INDUSTRY | Account data enriched with industry info | Account |
Account ENR ESTIMATED NUM EMPLOYEES | Enriched data for the number of employees at an account's organization | Account |
Account Age In Source | Time spent by an account since its inception in the source system | Account |
Campaign Owner Email | Email ID of the owner of a campaign | Campaign |
Account ENR BLOG URL | Enriched blog URL | Campaign |
Campaign_member Campaign Id | Campaign ID of the campaign associated with the campaign member | Campaign |
Account ENR POSTAL CODE | Account data enriched with the postal code | Account |
Account Duration In Revsure Funnel Stage | Time spent by an account in the current stage of the RevSure funnel | Account |
Campaign Internal User Id | Internal user ID associated with the campaign | Campaign |
Account ENR OWNED BY ORGANIZATION ID | Enriched data for the ID of the organization that owns the account | Account |
Account Annual Revenue Raw | Raw value of an account's annual revenue | Account |
Account ENR CITY | Account details enriched with the city info | Account |
Account ENR NUM SUBORGANIZATION | Enriched data for the number of suborganizations for the account | Account |
Account ENR NAME | Account info enriched with name | Account |
Account ENR FOUNDED YEAR | Enriched data for the founding year of the account | Account |
Campaign_member UTM Source | UTM source associated with the campaign_member | Campaign_Member |
Account ENR RETAIL LOCATION COUNT | Enriched data for the count of the retail locations for the account | Account |
Account ENR ALEXA RANKING | Enriched data for the Alexa ranking of the website | Account |
Account ENR PUBLICLY TRADED SYMBOL | Account information enriched with a publicly traded symbol | Account |
Campaign Segment | Segment to which the campaign belongs | Account |
Account ENR RAW ADDRESS | Account info enriched with its address | Account |
Account ENR STATE | Enriched state name to which an account belongs | Account |
Account ENR KEYWORDS | Account info enriched with keywords | Account |
Account ENR PUBLICLY TRADED EXCHANGE | Account information enriched with info about publicly traded exchange | Account |
Campaign Member Entity Id | Entity ID for the campaign member | Campaign_Member |
Account G2 Pricing Pageviews | G2 enriched data for the pricing pageviews of an account | Account |
Account ENR TOTAL FUNDING PRINTED | Enriched total funding | Account |
Account ENR TECHNOLOGY NAMES | Account enriched with data with technology names | Account |
Account ENR TWITTER URL | Account info enriched with its Twitter URL | Account |
Account Internal User Id | The internal user ID associated with an account | Account |
Campaign Daily Budget Raw | Raw value of the daily budget for a campaign | Campaign |
Campaign Daily Budget Raw | Raw value of the daily budget for a campaign | Campaign |
Account G2 Total Pageviews | G2 enriched data for the total number of pageviews | Account |
Record Type | Type of campaign | Revsure_default |
Account Last Contact Activity Name | Name of the latest contact activity associated with an account | Account |
Account G2 Visitor Count | G2 enriched data for the count of the visitors | Account |
Created Stage Name | Name of the stage in which a lead/opportunity/account was created | Revsure_default |
Meta Touched | This is 'True' if the account has touched a Meta campaign. Else, it is 'False'. | Lead, Opportunity, Account |
LinkedIn Touched | This is 'True' if the account has touched a LinkedIn campaign. Otherwise, it is 'False'. | Lead, Opportunity, Account |
Account ENR STREET ADDRESS | Enriched street address | Account |
Account Number Of Contacts Bucket | A bucket based on the number of contacts associated with an account. E.g., 1-5, 5-10, 10+, etc. | Account |
Account ENR TOTAL FUNDING | Enriched data for the total funding the account has received | Account |
Account Number Of Engagements | Number of engagements for the account | Account |
Account Number Of Contacts | Number of contacts associated with the account | Account |
Funnel Lifecycle Status | Status associated with the lead/opportunity | Account |
Account ENR 6 Sense NAME | 6sense enriched data for the name of the account | Account |
Account First Gtm Activity Name | The name of the first GTM activity associated with an account | Account |
Account First Campaign Touch Type | This is the type of campaign that was an account-first campaign touch in its journey | Account |
Account Outreach Buyer Intent Score | Outreach's buyer intent score for an account | Account |
Account G2 Buying Stage | G2 buying stage is associated with the account | Account |
Account First Contact Activity Description | Description of the first contact activity of the account | Account |
Account Last Campaign Touch Type | The type of the campaign that was the last touchpoint for an account (across all leads) | Account |
Account Last Gtm Activity Contact Name | Name of the contact who performed the last GTM activity associated with the account | Account |
Account With Engagements | This is 'True' if an account has at least one engagement across all its leads. Otherwise, it is 'False'. | Account |
Source System | The source system(s) for the lead/opportunity/accounts data | Lead, Opportunity, Account |
Last Contact Activity Description | Description of the latest contact activity associated with the lead/account | Lead, Account |
Account IPs | IPs associated with an account | Account |
Account G2 Sponsored Content Pageviews | G2 enriched data for the pageviews of sponsored content | Account |
Account Existing Customer | If the account is an existing customer, then this value is 'Y'. Else, it is 'N'. | Account |
Account ENR SHORT DESCRIPTION | Enriched short description | Account |
Account Last Gtm Activity Name | Name of the last GTM activity associated with an account | Account |
Account ENR SEO DESCRIPTION | Enriched SEO description | Account |
Funnel State | Current funnel state of the lead/account from the source systems | Lead, Account |
Account Last 6 Sense Enriched Ts | Timestamp for the latest enrichment by 6sense | Account |
Account G2 Competitor Pageviews | G2 enriched data for the number of pageviews of the account's competitors | Account |
Account Owner Name | Name of the person who is marked as the owner of the account | Account |
Account G2 Category Pageviews | G2 enriched data for the category pageviews | Account |
Account G2 Comparison Pageviews | G2 enriched data for the comparison pageviews | Account |
Number Of Campaign Touches | Total number of touches for this lead/account across all the leads associated with the account | Lead, Account |
Created State Name | Name of the state in which a lead/opportunity/account was created | Revsure_default |
Member Type | Type of the campaign_member | Campaign_member |
Account Number Of Opportunities | Number of open opportunities for the account | Account |
Account Annual Revenue Bucket | Bucket based on the annual revenue of the account | Account |
Account Last Gtm Activity Owner Name | Name of the owner of the last GTM activity associated with the account | Account |
Account Status | Status of the account from the source system | Account |
Account First Contact Activity Name | The name of the first contact activity associated with an account | Account |
Funnel Entrypoint | The stage where the lead/opp entered the funnel | Revsure_default |
Internal User Name | Name of the Owner | Revsure_default |
Funnel Velocity Till Revsure Funnel Stage | Average time taken by a lead/opportunity/account since inception to move into the current RevSure funnel stage | Revsure_default |
Account Number Of Days Since Last Activity Day | Number of days since the last activity associated with an account | Account |
Account Last Contact Activity Contact Name | Name of the latest contact activity associated with the account | Account |
Account G2 Product Profile Pageviews | G2 enriched data for the pageviews of the product profile page | Account |
Account ENR WEBSITE URL | Account's info enriched with website URL | Account |
Lead First Touch Channel | The channel associated with a lead's first campaign touch | Lead |
Account Id | Unique ID for the account | Account |
Account G2 Intent Score | G2 enriched data for intent score | Account |
Account ENR CRUNCHBASE URL | Enriched Crunchbase URL | Account |
Account With No Engagements Within Last 7 Days | This is 'True' if the account (across leads) had no engagements in the last 7 days. Otherwise, it is 'False'. | Account |
Account Velocity Till Stage First Creation | Time since the creation to the time when it enters RevSure for the first time | Account |
Activity Stage Group | Name of the stage group associated with the activity | Account |
Latest Opportunity Stage | The latest stage of an opportunity | Opportunity |
Lead Age In Revsure Funnel | Time spent by a lead since it first entered the RevSure funnel | Lead |
Account State Duration In Revsure Funnel | Time spent (in days) by an account in the current state in the RevSure funnel | Account |
Account With Closedwon Opportunity | This is 'True' if an account has a closed won opportunity associated with it. Otherwise, it is 'False'. | Account |
Created Stage Quarter Year | As a lead progresses through the various stages of the RevSure funnel, the quarter and year when a lead enters any stage for the first time are stored in this data dimension. It is in the format of QQ-YYYY. | Revsure_default |
Funnel Status | Current funnel status | Revsure_default |
Created Stage Name Label | Name (label) of the stage in which a lead/opportunity/account was created | Revsure_default |
Account Region | Account’s region | Account |
Lead Age In Source | Time spent by a lead since its inception in the source system | Lead |
Latest Opportunity Value | Latest value of the opportunity | Revsure_default |
Account Stage | Current stage of an account in the funnel | Account |
Company Size Bucket | Account’s company-size bucket | Revsure_default |
Account Unique Campaigns Touched | Number of unique campaigns that touched the account | Account |
Account G2 Direct Pageviews | G2 enriched data for the direct pageviews | Account |
Account Google Touched | If the account has at least one touch with a Google campaign, then this value is 'true'. Otherwise, it is 'false'. | Account |
Account Number Of Open Leads | Number of open leads for the account | Account |
Funnel Country | Country associated with the lead/account | Revsure_default |
Account First Touch Channel | The channel associated with an account's first campaign touch (across all leads) | Account |
Latest Min Stage Ts | Timestamp when the lead/opportunity/account entered a stage | Revsure_default |
Lead First Campaign Touch Type | This is the type of campaign that was a lead’s first campaign touch in its journey | Revsure_default |
Lead Google Touched | If a lead has engaged with any Google campaign in its journey, then this value is ‘true’. Otherwise, it is ‘false’. | Lead |
Account Velocity Till Revsure Funnel State | Time taken by the account since inception to move into the current RevSure funnel state | Account |
Account Parent Account Id | ID of an account's parent account | Account |
Account First Contact Activity Contact Name | The name of the contact for the first contact activity associated with a lead | Account |
Lead First Gtm Activity Name | The name of the first GTM activity associated with a lead | Revsure_default |
Lead Last Activity | Name of the last activity performed by a lead | Revsure_default |
Lead First Touch Campaign Source System | The source system associated with a lead's first touch (for a campaign) | Lead |
Opportunity Age In Revsure Funnel | Time spent by an opportunity since it first entered the RevSure funnel | Opportunity |
Lead Internal User Id | Internal user ID of the lead | Lead |
Account Velocity Till Revsure Funnel Stage | Time taken by the account since inception to move into the current RevSure funnel stage | Account |
Current Stage | Name of the current stage of the lead/opportunity/account | Revsure_default |
Lead Recent UTM Term | The latest UTM term parameter associated with a lead | Lead |
Lead First Touch Campaign Type | The type of the first campaign that a lead touched | Lead |
Lead Last Gtm Activity Contact Name | Contact name who performed the latest GTM activity associated with a lead | Revsure_default |
Lead Activity List Str | List of activities | Revsure_default |
Entity Id | Unique ID for the entity | Revsure_default |
Lead Number Of Contact Activities Till Stage Overall | Total number of contact activities till the current stage of the lead | Revsure_default |
Account With Open Opportunity | This is 'True' if the account has at least one open opportunity. Otherwise, it is 'False'. | Account |
Lead Last Campaign Touch Type | The type of the campaign that was the last touchpoint for a lead | Revsure_default |
Account First Gtm Activity Contact Name | Name of the contact who performed the first GTM activity associated with the account | Account |
Account Number Of Open Opportunity | Number of open opportunities associated with an account | Account |
Funnel Lead Source | It is the channel that generated a lead in the funnel | Revsure_default |
Account Last Touch Channel | The channel associated with an account's last touch (for a campaign) across all its leads | Account |
Account Owner Username | Username of the account owner | Account |
Opportunity Product Ids | List of product IDs associated with the opportunity | Opportunity |
Lead Activity Combination List | List of all the activities associated with a lead | Revsure_default |
Opportunity First Touch Campaign Source System | Name of the source system based on an opportunity's first touch campaign | Opportunity |
Lead Number Of Gtm Activities Till Stage | Number of GTM activities associated with the lead till the current stage | Revsure_default |
Lead Transition | Timestamp of when a lead transitioned to an opportunity | Lead |
Account With Activities | This is 'True' if the account has at least one activity across all its leads. Otherwise, it is 'False'. | Account |
Lead Num Activities Till Stage | Number of activities till the current stage for a lead | Revsure_default |
Opportunity Age In Source | Time spent by an opportunity since its inception in the source system | Opportunity |
Lead Linkedin Touched | If a lead has engaged with any LinkedIn campaign in its journey, then this value is ‘true’. Otherwise, it is ‘false’. | Lead |
Internal_user Manager Id | ID of the manager of the Owner | Internal_user |
Lead First Contact Activity Name | The name of the first contact activity associated with a lead | Revsure_default |
Lead Last Gtm Activity Name | Name of the last GTM activity associated with a lead | Revsure_default |
Lead Activity List | List of activities associated with the lead | Revsure_default |
Lead Funnel State | Current funnel state of the lead | Lead |
Opportunity Annual Contract Value ISO Code | ISO Code for the annual contract value for the opportunity | Opportunity |
Lead First Gtm Activity Contact Name | Contact name who performed the latest GTM activity associated with a lead | Revsure_default |
Lead Created Date Quarter Year | The quarter and year in which the lead is created. It is in the format of QQ-YYYY. | Lead |
Lead Created By Id | ID of the user who created the lead in the system | Lead |
Lead First URL | The first webpage visit associated with a lead (all time) | Lead |
Lead Ad IDs | Ad IDs associated with the lead | Lead |
Lead Number Of Activities | Total number of activities by a lead | Revsure_default |
Lead Number Of Unique Campaign Touches | Number of unique campaigns touched by a lead | Revsure_default |
Lead Unique Campaigns Touched Till Stage | Number of unique campaigns touched by the lead till the current stage | Revsure_default |
Lead Last Touch Campaign Source System | Name of the source system based on the lead's last touch campaign | Lead |
Lead Num Activities Bucket | A bucket based on the number of activities associated with a lead. E.g., 1-5, 5-10, 10+, etc. | Revsure_default |
Opportunity Annual Recurring Revenue ISO Code | ISO Code for the annual recurring revenue for the opportunity | Opportunity |
Opportunity Last Touch Campaign Source System | Name of the source system based on the opportunity's last touch campaign | Opportunity |
Lead Last URL | The latest URL associated with a lead | Lead |
Opportunity Velocity Till Revsure Funnel State | Time spent (in days) by the opportunity to reach the current RevSure funnel state | Opportunity |
Lead Number Of Campaign Touches | Total number of campaign touches for a lead | Revsure_default |
Opportunity Entrypoint Stage | The first stage of the funnel is when an opportunity enters | Opportunity |
Funnel Velocity Till Revsure Funnel State | Time spent (in days) in the RevSure funnel to reach the current funnel state | Revsure_default |
Opportunity Activity List | List of activities associated with the opportunity | Opportunity |
Lead First Contact Activity Description | Description for the first contact activity associated with a lead | Revsure_default |
Lead_status Source System | Name of the source system for lead status | Lead_status |
Internal_user Source System | Name of the source system associated with the Owner | Internal_user |
Opportunity Num Campaigns | Number of campaigns that the opportunity touched | Opportunity |
Lead Entrypoint Stage | The state from the source system that was recorded when a lead entered the funnel | Lead |
Lead Recent UTM Medium | Recent UTM medium associated with the lead | Lead |
Person ENR 6 Sense Last Name | 6sense enriched data for the last name of the person | Person |
Lead Sales Region | The sales region in which the lead was generated | Lead |
Lead Recent UTM Campaign | Most recent UTM campaign associated with the lead | Lead |
Lead Number Of Unique Campaigns Touched Till Stage | Number of unique campaigns touched by a lead till the current stage | Revsure_default |
Lead With Engagements | This is 'True' if the lead has any engagement(s) associated with it. Otherwise, it is 'False'. | Lead |
Lead Velocity Till Revsure Funnel Stage | Time taken by the lead since inception to move into the current RevSure funnel stage | Lead |
Opportunity Close Date Quarter | The quarter for the close date of an opportunity | Opportunity |
Lead State Duration In Revsure Funnel | Time spent by a lead in the current state of the RevSure funnel | Lead |
Lead Meta Touched | If a lead has engaged with any Meta (Facebook) campaign in its journey, then this value is ‘true’. Otherwise, it is ‘false’. | Lead |
Opportunity Activity List Str | List of activities associated with the opportunity | Opportunity |
Lead Duration In Revsure Funnel Stage | Time spent by a lead in the current stage of the RevSure funnel | Lead |
Opportunity Annual Recurring Revenue Iso Raw | Raw ISO value of the annual recurring revenue for the opportunity | Opportunity |
Opportunity Number Of Contacts | Number of contacts associated with the opportunity | Opportunity |
Lead Last Touch Campaign Type | The type of the latest campaign that a lead touched | Lead |
Lead Entrypoint | The first stage of the funnel, in which a lead enters | Lead |
Lead Num Campaigns Bucket | Buckets for leads based on the number of campaigns they have touched | Revsure_default |
Opportunity Type Custom | Type of the opportunity (custom) | Opportunity |
Person ENR LINKEDIN URL | Enriched data for the LinkedIn profile URL of the person | Person |
Opportunity Total Contract Value Raw | Raw value of the total contract value for the opportunity | Opportunity |
Person Age | Age of the person | Person |
Opportunity Monthly Recurring Revenue Raw | Raw value of the monthly recurring revenue associated with the opportunity | Opportunity |
Lead Grade | Grade of a lead from the source system | Lead |
Revsure Lead Original Source | This is the first channel that has touched a lead/opp | Revsure_default |
Lead First Contact Activity Contact Name | Contact name for the first contact activity associated with the lead | Revsure_default |
Lead Number Of Days Since Last Activity Day | Number of days spent since the last activity associated with a lead | Revsure_default |
Lead Number Of Contact Activities Till Stage | Number of contact activities till the current stage associated with the lead | Revsure_default |
Opportunity Last Activity | The latest activity associated with an opportunity | Opportunity |
Opportunity Close Date Quarter Year | The quarter and year in which the opportunity is marked closed. It is in the format of QQ-YYYY. | Opportunity |
Opportunity Value ISO Code | ISO code of the value of the opportunity | Opportunity |
Person ENR 6 Sense Email | 6sense enriched data for the email ID of the person | Person |
Opportunity Num Campaign Activities Till Stage | Number of campaign activities associated with the opportunity till the current stage | Opportunity |
Lead Digital Paid Touched | The paid campaigns (LinkedIn, Meta, Google Ads) touched by a lead | Lead |
Lead Unique Campaigns Touched | Number of unique campaigns touched by a lead | Revsure_default |
Person ENR LAST NAME | Enriched data for the last name of the person | Person |
Lead Account Id | Account ID associated with the lead | Lead |
Lead Recent UTM Content | Latest UTM content parameter associated with a lead | Lead |
Lead Last Contact Activity Description | Description for the last contact activity associated with a lead | Revsure_default |
Lead Num Activities | Number of activities associated with a lead/opportunity/account | Revsure_default |
Internal_user Parent Role | Parent role of the Owner in the organization | Internal_user |
Opportunity Last Touch Campaign | Name of the latest campaign that touched the opportunity | Opportunity |
Lead Campaign Ids | Campaign IDs that touched a lead | Lead |
Opportunity Product Name List | Product name list associated with the opportunity | Opportunity |
Lead Source System | The source system associated with a lead | Lead |
Lead Number Of Engagements | Number of engagements associated with the lead | Lead |
Person Address 2 | Line 2 of the address of the person | Person |
Account Owner Email | Email of the account owner | Account |
Lead Num Campaign Activities Till Stage | Number of campaign activities till the current stage associated with the lead | Revsure_default |
Opportunity Person Id | Person ID associated with the opportunity | Opportunity |
Opportunity Monthly Recurring Revenue | Monthly recurring revenue associated with the opportunity | Opportunity |
Opportunity Created By Id | ID of the person/user who created the opportunity | Opportunity |
Lead Number Of Opportunities | Number of opportunities associated with a lead | Lead |
Lead Last Touch Channel | The channel associated with a lead's last campaign touch | Lead |
Opportunity Campaign Id | Primary campaign associated with the opportunity in the source system | Opportunity |
Opportunity Number Of Contacts Bucket | Bucket based on the number of contacts associated with an opportunity. E.g., 1-5, 5-10, 10+, etc. | Opportunity |
Person Last 6 Sense Enriched Ts | Timestamp for the latest update using 6sense enriched data for a person | Person |
Opportunity Num Campaigns Bucket | Bucket based on the number of campaigns touched by an opportunity. E.g., 1-5, 5-10, 10+, etc. | Opportunity |
Lead Num Campaigns | Total number of campaigns touched by a lead/opportunity/account | Revsure_default |
Person ENR APOLLO ORGANIZATION ID | Enriched data from Apollo for the organization ID of the person | Person |
Person Region | Region (address) for the person | Person |
Opportunity Annual Recurring Revenue Raw | Raw value of the annual recurring revenue for the opportunity | Opportunity |
Opportunity Duration In Revsure Funnel Stage | Time spent by an opportunity in the current stage of the RevSure funnel | Opportunity |
Revsure Account Original Source Detail | Details for the source for an account in the RevSure funnel | Opportunity |
Opportunity Lead Id | Lead ID associated with an opportunity | Opportunity |
Person ENR 6 Sense Linkedin Url | 6sense enriched data for the LinkedIn profile URL of the person | Person |
Opportunity First Touch Campaign | Name of the first campaign that touched the opportunity | Opportunity |
Person Account Id | Account ID associated with the person | Person |
Person ENR 6 Sense Full Name | 6sense enriched data for the full name of the person | Person |
Lead Recent UTM Source | The most recent UTM source for a lead | Lead |
Lead Last Gtm Activity Owner Name | Name of the owner who performed the latest GTM activity associated with a lead | Revsure_default |
Revsure Lead Latest Source Detail | Details of the latest source for a lead in the RevSure funnel | Revsure_default |
Opportunity Account Id | Account ID associated with the opportunity | Opportunity |
Opportunity Value Iso Raw | Value associated with an opportunity | Opportunity |
Opportunity Annual Recurring Revenue | Annual recurring revenue for an opportunity | Opportunity |
Opportunity Annual Contract Value Raw | Raw value of the annual contract value for the opportunity | Opportunity |
Opportunity State Duration In Revsure Funnel | Time spent by an opportunity in the current state of the RevSure funnel | Opportunity |
Opportunity Internal User Id | Internal user ID associated with the opportunity | Opportunity |
Opportunity Annual Contract Value | Annual contract value associated with the opportunity | Opportunity |
Opportunity_stage Id | Unique ID of the opportunity stage | Opportunity_stage |
Revsure Funnel Stage | Current stage in the RevSure funnel | Revsure_default |
Person ENR GITHUB URL | Enriched data with the GitHub URL of the person | Person |
Account G2 Activity Level | The G2 activity level associated with an account | Account |
Lead Conversion Tracking Id | Unique ID to track the lead conversions mapped to the source system | Lead |
Person Source Updated At | Timestamp of when the latest update for a person was made in the source system (e.g., HubSpot, Salesforce, etc.) | Person |
Person ENR COUNTRY | Enriched data for the country of the person | Person |
Prev Lead Status | Name of the previous lead status | Revsure_default |
Opportunity Product Code List | Product code list associated with the opportunity | Opportunity |
Person LinkedIn URL | LinkedIn profile URL for the person | Person |
Opportunity First Activity | The name of the first activity associated with an opportunity | Opportunity |
Opportunity Total Contract Value | Total contract value associated with the opportunity | Opportunity |
Opportunity Num Activities Till Stage | Number of activities associated with the opportunity till the current stage | Opportunity |
Person ENR EMAIL | Enriched data for the email ID of the person | Person |
Opportunity Product Family List | List of the product family associated with an opportunity | Opportunity |
Opportunity Last Touch Campaign Type | The type of the latest campaign that an opportunity touched | Opportunity |
Latest Opportunity Close Date Quarter Year | The latest value of the close date (quarter and year) associated with an opportunity. It is in the format of QQ-YYYY. | Revsure_default |
Person Source System | Name of the source system for the data about the person | Person |
Person Country Code - 3 Letter | 3-letter country code based on the address of the person | Person |
Visitor Source Updated At | Timestamp when the visitor data was last updated in the source system | Visitor |
Opportunity First Touch Campaign Type | The type of the first campaign that an opportunity touched | Opportunity |
Visitor First UTM Term | First UTM term parameter associated with the visitor | Visitor |
Lead Last Contact Activity Name | Name of the latest contact activity associated with a lead | Revsure_default |
Revsure Funnel Status | Current status in the RevSure funnel by the lead/opportunity/account | Revsure_default |
Revsure Funnel Previous Stage | Previous stage in the RevSure funnel | Revsure_default |
Person ENR 6 Sense Email Confidence | 6sense enriched data for the confidence score of the email ID for a person | Person |
Pipeline Creation Quarter Year | It is the quarter and year when the pipeline was first created. It is in the format QQ-YYYY. | Revsure_default |
Opportunity Num Activities Bucket | A bucket based on the number of activities associated to an opportunity. E.g., 1-5, 5-10, 10+, etc. | Opportunity |
Opportunity Source System | The CRM/source system for the opportunity | Opportunity |
Lead Started As Visitor | This is 'True' if the lead started as a visitor before becoming a lead in the funnel. Otherwise, it is 'False'. | Lead |
Visitor Account Id | Account ID associated with the visitor | Visitor |
Opportunity Total Contract Value Iso Raw | Raw ISO value of the total contract value for the opportunity | Opportunity |
Person ENR 6 Sense Division | 6sense enriched data for the division that the person belongs to | Person |
Person ENR APOLLO ID | Enriched data with the Apollo ID of the person | Person |
Revsure Lead Original Source Detail | Details for the source for a lead in the RevSure funnel | Revsure_default |
Latest Opportunity Close Date Quarter | The latest value of the close date quarter associated with an opportunity. It is in the format of QQ. | Revsure_default |
Opportunity Created Date Quarter | The quarter in which the opportunity is created. It is in the format of QQ. | Opportunity |
Metric Entity Type | Type of the entity in the RevSure data model (Lead/Opportunity/Account/Internal user) | Revsure_default |
Visitor First Channel | First channel associated with the visitor | Visitor |
Opportunity Annual Contract Value Iso Raw | Raw ISO value of the annual contract value of the opportunity | Opportunity |
Opportunity Primary Contact Id | Unique ID of the primary contact associated with an opportunity | Opportunity |
Lead With Closedwon Opportunity | This is 'True' if the lead had a closed won opportunity associated with it. Otherwise, it is 'False'. | Lead |
Revsure Funnel Previous Status | The previous stage that the lead belonged to in the RevSure funnel | Revsure_default |
Person ENR TWITTER URL | Enriched data with the Twitter URL of the person | Person |
Recent State Name | Name of the most recent state name | Revsure_default |
Person ENR 6 Sense Country | 6sense enriched data for the country of the person | Person |
Person ENR 6 Sense Postal Code | 6sense enriched data for the postal code (address) of the person | Person |
Opportunity CURRENCY | Currency for the opportunity value | Opportunity |
Person ENR 6 Sense Title | 6sense enriched data for the title of the person | Person |
Visitor Duration | Time spent by the visitor on the website | Visitor |
Opportunity Created Date Quarter Year | The quarter and year in which the lead is created. It is in the format of QQ-YYYY. | Opportunity |
Person ENR 6 Sense Education | 6sense enriched data for the highest level of the person | Person |
Opportunity Num Activities | Number of activities for the opportunity | Opportunity |
Lead_status Id | Unique ID of the lead status | Lead_status |
Visitor First UTM Campaign | First UTM campaign parameter associated with the visitor | Visitor |
Revsure Funnel Entered Stage Id | Unique ID of the stage where the lead first entered the RevSure funnel | Revsure_default |
Visitor First UTM Source | First UTM Source parameter associated with the visitor | Visitor |
Person ENR 6 Sense Id | 6sense enriched data for the ID of the person | Person |
Visitor First Device Type | Type of the first device associated with the visitor | Visitor |
Opportunity Entrypoint | The first stage of the funnel is when an opportunity enters | Opportunity |
Src Lead Id | Lead ID from the source system | Revsure_default |
Recent Stage Name | Name of the most recent stage in the RevSure funnel | Revsure_default |
Revsure Funnel Entered Status | Status of a lead from the source system when it entered the RevSure funnel for the first time. | Revsure_default |
Person ENR PHONE NUMBER | Enriched data for the phone number of the person | Person |
Person ENR 6 Sense Title Level | 6sense enriched data for the level of the title of the person (e.g., manager, executive, etc.) | Person |
Person ENR 6 Sense Phone | 6sense enriched data for the phone number of the person | Person |
Person ENR 6 Sense State | 6sense enriched data for the state (address) of the person | Person |
Person ENR FIRST NAME | Enriched data for the first name of the person | Person |
Visitor Last Activity Name | Name of the last activity associated with a visitor | Visitor |
Opportunity Velocity Till Revsure Funnel Stage | Time spent (in days) by the opportunity to reach the current RevSure funnel stage | Opportunity |
Revsure Account Original Source | Original source associated with the account in the RevSure funnel | Revsure_default |
Visitor First Device | First device associated with the visitor | Visitor |
Lead With Opportunity | If a lead is associated with an opportunity, then this value is 'true'. Otherwise, it is 'false'. | Lead |
Person ENR STATE | Enriched data for the state (address) of the person | Person |
Person ENR 6 Sense City | 6sense enriched data for the city of the person | Person |
Opportunity Value Raw | Raw value for the value of the opportunity | Opportunity |
Visitor Id | Unique ID of the visitor from the source system | Visitor |
Visitor First Referring Domain | First referrer domain associated with the visitor | Visitor |
Person ENR PHOTO URL | Enriched data with the URL to a photo of the person | Person |
Visitor First Activity Type | Type of the first activity associated with the visitor | Visitor |
Rs Opportunity Age | Time spent since the inception of the opportunity | Revsure_default |
Visitor First OS | First operating system detected for the visitor | Visitor |
Revsure Account Latest Source Detail | Details of the latest source for an account in the RevSure funnel | Revsure_default |
Person ENR CITY | Enriched data with the city (address) of the person | Person |
Person ENR 6 Sense First Name | 6sense enriched data for the first name of the person | Person |
Visitor First Referring URL | First referring URL associated with the visitor | Visitor |
Funnel Entrypoint Stage | The channel associated with a lead's first campaign touch | Revsure_default |
Visitor Person Id | Person IS associated with the visitor | Visitor |
Person ENR HEADLINE | Enriched data for the headline associated with the person | Person |
Visitor Source Created At | Timestamp when the visitor was created in the source system | Visitor |
Previous State | Name of the previous state | Revsure_default |
Visitor Source System | Source system associated with the visitor | Visitor |
Visitor Age | Age of the visitor | Visitor |
Person ENR 6 Sense Scores | 6sense enriched data for the scores related to a person | Person |
Visitor First UTM Medium | First UTM Medium parameter associated with the visitor | Visitor |
Person ENR 6 Sense Level | 6sense enriched data for the level of the person (in the org) | Person |
Person ENR 6 Sense Title Function | 6sense enriched data for the title function of the person | Person |
Opportunity Monthly Recurring Revenue Iso Raw | Raw ISO value of the monthly recurring revenue for the opportunity | Opportunity |
Lead With Activities | If a lead has at least 1 activity associated with it, then this value is 'true'. Otherwise, it is 'false'. | Revsure_default |
Person ENR NAME | Enriched data for the name of the person | Person |
Visitor First Browser | First browser associated with the visitor | Visitor |
Revsure Account Latest Source | The campaign type that generated the latest lead associated with an account | Revsure_default |
Person Name | Name of the person | Person |
Opportunity Total Contract Value ISO Code | ISO code for the total contract value of the opportunity | Opportunity |
Lead Person Id | Person ID of the lead | Lead |
Person Source Created At | Timestamp when the person was created in the source system (e.g., Salesforce, Hubsport, etc.) | Person |
Person Country Code - 2 Letter | 2-letter country code based on the address of the person | Person |
Visitor First Activity Name | Name of the first activity associated with a visitor | Visitor |
Visitor Last Activity Type | Type of the latest activity by the visitor | Visitor |
Revsure Funnel Entered Stage | The stage at which the lead entered the Revsure funnel | Revsure_default |
Visitor First User Agent | First user agent associated with the visitor | Visitor |
Lead With No Engagements Within Last 7 Days | This is 'True' if the lead had no engagements in the last 7 days. Otherwise, it is 'False'. | Lead |
Revsure Lead Latest Source | The latest channel from where the lead was generated | Revsure_default |
Lead Number Of Campaign Touches Till Stage | Number of campaigns touched by the lead till the current stage | Revsure_default |
Visitor Lead Id | Lead ID associated with the visitor | Visitor |
Person ENR 6 Sense Twitter Url | 6sense enriched data for the URL of the Twitter profile of the person | Person |
Revsure Funnel Previous Stage Id | ID of the previous stage in the RevSure funnel | Revsure_default |
Person ENR 6 Sense Function | 6sense enriched data for the function of the person (e.g., analyst, VP, etc.) | Person |
Visitor First Activity Timestamp | Timestamp of the first activity by the visitor | Visitor |
Visitor Last Activity Timestamp | Timestamp of the latest activity by a visitor | Visitor |
Visitor First Utm Content | The first content that a visitor was exposed to | Visitor |
Lead With Open Opportunity | This is 'True' if the lead is associated with an open opportunity. Otherwise, it is 'False'. | Lead |
Person ENR FACEBOOK URL | Enriched data with the Facebook URL of the person | Person |
Person ENR 6 Sense Facebook Url | 6sense enriched data for the Facebook profile URL of the person | Person |
Lead First Touch Campaign Id | Campaign ID of the first touch campaign for a lead | Lead |
Lead Last Contact Activity Contact Name | Name of the contact for the latest contact activity associated with the lead | Revsure_default |
Person ENR 6 Sense Skills | 6sense enriched data for the skills associated with the person | Person |
Account Tags | Tags for an account | Account |
Opportunity_stage Source System | Name of the source system for the opportunity stage | Opportunity_stage |
Opportunity Monthly Recurring Revenue ISO Code | ISO code for the monthly recurring revenue associated with the opportunity | Opportunity |
Activity Marketo BL Param | Marketo URL tracking parameter | Activity |
Activity Marketo BT Param | Marketo URL tracking parameter | Activity |
Activity Marketo BF Param | Marketo URL tracking parameter | Activity |
Activity Page Type Intent | Buyer intent of the page visited | Activity |
Activity Page Type | Type of the page visited | Activity |
Activity Session Duration | Session duration of the page visited | Activity |
Activity UTM Content | UTM content parameter associated with the activity | Activity |
Activity UTM Medium | UTM medium parameter associated with the activity | Activity |
Activity UTM Source | UTM source parameter associated with the activity | Activity |
Activity UTM Campaign | UTM campaign parameter associated with the activity | Activity |
Activity UTM Term | UTM term parameter associated with the activity | Activity |
Campaign Budget Cost ISO Code | ISO code of the currency of your campaign budget | Campaign |
Campaign Actual Cost ISO Code | ISO code of the currency of your campaign`s actual cost | Campaign |
Campaign End Date Quarter Year | Quarter and Year of the campaign`s end date | Campaign |
Campaign First Engagement Date Quarter Year | Quarter and Year of the campaign`s first engagement | Campaign |
Campaign Last Engagement Date Quarter Year | Quarter and Year of the campaign`s last engagement | Campaign |
Campaign Is Manual Update | Whether the campaign has been manually updated | Campaign |
Campaign Original Actual Cost | Original cost/spend of the campaign | Campaign |
Campaign_member Is Email Campaign | Whether a campaign member is part of an email campaign | Campaign |
Campaign_member Email Clicked | Whether the campaign member has clicked on the email sent | Campaign |
Account Engagement Minutes (3 mo.) | Average number of minutes spent by contacts of an account engaging in any activity over a period of 3months | Account |
Campaign_member Source System | The source system in which the campaign member was created | Campaign_member |
Account Address Line 2 | Second address line of the account/company | Account |
Campaign_member Email Delivered | Tells you whether the email has been delivered to the campaign member's inbox | Campaign_member |
Engagement Utm Content | Measures engagement segmented by the UTM content tag | Revsure_default |
Campaign Source System | Source system in which the campaign was created | Campaign |
Cm Activity Status | The current state of a campaign activity | Revsure_default |
Engagement Source Detail | The specific channel or sub-source (e.g., organic search, paid social, partner referral) through which a user interaction originated. | Revsure_default |
Account Annual Revenue ISO Code | The three-letter ISO currency code (e.g., USD, EUR) in which the account’s reported annual revenue is denominated. | Account |
Page Type | The category of the webpage involved in the engagement | |
Account RevSure De-Anonymized | Is the Account deanonymised by Revsure | Account |
Engagement Utm Source | The value of the utm_source URL parameter is used to track the primary marketing channel for this engagement | Revsure_default |
Campaign Start Date Quarter Year | Start date, quarter, and year of the campaign | Campaign |
Campaign Ad Geo Country | The country targeted by the campaign’s ad creatives, usually based on the user’s IP or chosen audience region. | Campaign |
Campaign Manual Modified At | The date and time when a user manually edited the campaign settings | Campaign |
Engagement Utm Campaign | The value of the utm_campaign URL parameter is used to associate this interaction with a particular marketing campaign. | Revsure_default |
Engagement Timestamp | The timestamp of the engagement | Revsure_default |
Engagement Type | Category of the engagement to which it belongs | Revsure_default |
Account ENR LATEST FUNDING ROUND DATE | Shows the exact day when the company most recently raised money. | Account |
Account Bing Touched | Whether this account was touched by Bing during its journey so far | Account |
Cm Activity Sub Type | Indicates the subtype of the campaign activity | Revsure_default |
Account ENR ANGEL LIST URL | Account`s AngelList URL link | Account |
Account Campaign Combination List | Contains an array of all campaigns the account touched | Account |
Engagement Description | Description of the engagement/URL of the visited webpage | Revsure_default |
Campaign First Engagement Date | Date when the first interaction happened with the campaign | Campaign |
Campaign_member Email Opened | Whether the email sent was opened | Campaign |