Account Entity - Dimensions

Dimension/Metric

Definition

Account ENR TOTAL FUNDING PRINTED

Enriched total funding

Account MI Booking Propensity Bucket

Bucket name based on booking propensity (High/Medium/Low)

Account ENR 6 Sense DOMAIN

Enriched 6sense domain

Account ENR SEO DESCRIPTION

Enriched SEO description

Account ENR ANNUAL REVENUE PRINTED

Enriched annual revenue

Account Owner Email

Email of the account owner

Account ENR ANGEL LIST URL

Enriched URL from Angel List

Account ENR LINKEDIN UID

Enriched LinkedIn UID

Company Size Bucket

Account’s company-size bucket

Account Segment_c

Segment of the account (e.g., Enterprise, Commercial, etc.)

Account ENR 6 Sense Scores

Enriched 6sense scored

Revsure Lead Original Source

This is the first channel that has touched a lead/opp

Account ENR SHORT DESCRIPTION

Enriched short description

Lead LinkedIn Touched

If a lead has engaged with any LinkedIn campaign in its journey, then this value is ‘true’. Else, it is ‘false’.

Account ENR 6 Sense Account level 6QA

This value is 'true' if 6sense deems that an account has been primed for sales engagement. Else, it is 'false'.

Account Digital Paid Touched

The paid campaigns (LinkedIn, Meta, Google Ads) touched by any lead of an account

Revsure Funnel Previous Status

The previous stage that the lead belonged to in the RevSure funnel

Lead Last Gtm Activity Name

Name of the last GTM activity associated with a lead

Revsure Funnel Entered Stage

The stage at which the lead entered the Revsure funnel

Lead With Open Opportunity

This is 'True' if the lead is associated with an open opportunity. Else, it is 'False'.

Account ENR BLOG URL

Enriched blog URL

Lead Created Date Quarter Year

The quarter and year in which the lead is created. It is in the format of QQ-YYYY.

Account ENR 6 Sense Region

Enriched the account region by 6sense

First Activity

The first activity associated with the lead

Account ENR DEPARTMENTAL HEAD COUNT

Enriched departmental headcount of an account

Account LinkedIn Touched

This is 'True' if the account has touched a LinkedIn campaign. Else, it is 'False'.

Account ENR STREET ADDRESS

Enriched street address

Account ENR CRUNCHBASE URL

Enriched Crunchbase URL

Lead Last Gtm Contact Activity Name

Name of the last GTM contact activity associated with a lead

Account Sources

The source system(s) for the accounts' data

Account ENR STATE

Enriched state name to which an account belongs

Account Last Activity Name

Name of the latest activity across all leads associated with an account

Lead Last Contact Activity Name

Name of the latest contact activity associated with a lead

Account Meta Touched

This is 'True' if the account has touched a Meta campaign. Else, it is 'False'.

Account ENR LATEST FUNDING STAGE

Account details enriched with the latest funding stage of the org

Account Annual Revenue ISO Code

Account's annual revenue

Pipeline Conversion Probability Overall Bucket

Bucket based on pipeline conversion probability (High/Medium/Low)

Account With Open Opportunity

This is 'True' if the account has at least one open opportunity. Else, it is 'False'.

Account Heuristics Booking Propensity Bucket

Bucket based on heuristic booking propensity (High/Low/Neglect)

Account ENR CITY

Account details enriched with the city info

Account With Activities

This is 'True' if the account has at least one activity across all its leads. Else, it is 'False'.

Lead With No Engagements Within Last 30 Days

This is 'True' if the lead had no engagements in the last 30 days. Else, it is 'False'.

Account G2 Buying Stage

G2 buying stage is associated with the account

Account Status

Status of the account from the source system

Lead Num Activities Bucket

A bucket based on the number of activities associated with a lead. E.g., 1-5, 5-10, 10+, etc.

Account ENR 6 Sense Employee Range

Account enriched with 6sense data for a range based on the number of employees

Lead First Gtm Contact Activity Contact Name

The name of a lead who performed the first GTM contact activity

Last Activity

The latest activity across any opportunity associated with an account

Lead Unique Campaign Sequence

This contains a list of all unique campaigns in the order of their first touch

Account First Gtm Contact Activity Name

Name of the first GTM contact activity associated with an opportunity

Latest Opportunity Close Date Quarter

The latest value of the close date quarter associated with an opportunity. It is in the format of QQ.

Lead With No Engagements Within Last 7 Days

This is 'True' if the lead had no engagements in the last 7 days. Else, it is 'False'.

Account ENR 6 Sense SIC Description

Account enriched with 6sense data for the Standard Industrial Classification (SIC) description

Account ENR CURRENT TECHNOLOGIES

Account enriched with data about current technologies

Account ENR TECHNOLOGY NAMES

Account enriched with data with technology names

Account ENR LINKEDIN URL

Account enriched with LinkedIn URL

Account With Engagements

This is 'True' if an account has at least one engagement across all its leads. Else, it is 'False'.

Account ENR COUNTRY

Account info enriched with the country data

Account ENR 6 Sense City

Account info enriched with the city data by 6sense

Region

Account’s region

Funnel Entrypoint

The stage where the lead/opp entered the funnel

Account Unique Campaigns Touched Till Stage

Unique list of all the campaigns an account touched till its current stage

Account ENR 6 Sense ANNUAL REVENUE

Account enriched with 6sense data for the org's annual revenue

Account ML Booking Propensity 3-month Bucket

Bucket for an account's 3-month booking propensity from RevSure's ML models (High/Medium/Low/Neglect)

Account With No Engagements Within Last 30 Days

This is 'True' if the account had no engagements in the last 30 days. Else, it is 'False'.

Account ENR 6 Sense Country ISO Code

Account info enriched with the country's ISO code by 6sense

Lead First Activity Contact Name

Name of the contact associated with the first activity of a lead

Account Region

Account’s region

Account ENR WEBSITE URL

Account's info enriched with website URL

Account ENR 6 Sense Resolved IP Address

Account's info enriched by 6sense with resolved IP address

Account Last Touch Channel

The channel associated with an account's last touch (for a campaign) across all its leads

Lead With Engagements

This is 'True' if the lead has any engagement(s) associated with it. Else, it is 'False'.

Latest Opportunity Stage

The latest stage of an opportunity

Account Ml Pipeline Propensity Bucket

Bucket for an account's pipeline propensity from RevSure's ML models (High/Medium/Low/Neglect)

Created Stage Quarter Year

The quarter and year when an account enters any RevSure stage for the first time. It is in the format of QQ-YYYY.

Account ENR 6 Sense NAICS Description

Account enriched with 6sense data for the North American Industry Classification System (NAICS) description

Revsure Funnel Entered Status

The status from the source system when an account entered the RevSure funnel for the first time

Account ENR 6 Sense NAICS

Account enriched with 6sense data for the North American Industry Classification System (NAICS) code

Lead Meta Touched

If a lead has engaged with any Meta (Facebook) campaign in its journey, then this value is ‘true’. Else, it is ‘false’.

Account ENR KEYWORDS

Account info enriched with keywords

Account ENR 6 Sense INDUSTRY

Account enriched with 6sense data for the industry the account belongs to

Account Last Gtm Contact Activity Owner Name

Name of the owner who performed the latest GTM contact activity across all leads associated with an account

Account Address Line 2

Line 2 of the address of the account

Account Parent Account Id

ID of an account's parent account

Lead Last Activity Name

Name of the latest activity associated with a lead

Lead First Gtm Contact Activity Name

Name of the first GTM contact activity associated with a lead

Booking Conversion Probability Overall Bucket

The bucket name is based on the booking conversion probability (High/Medium/Low)

Account Email

The email ID associated with an account

Lead First Activity Name

The name of the first activity associated with a lead

Account With Closedwon Opportunity

This is 'True' if an account has a closed won opportunity associated with it. Else, it is 'False'.

Lead First Gtm Activity Name

The name of the first GTM activity associated with a lead

Lead Last Activity Contact Name

Name of the contact associated with the latest activity of a lead

Account Last Gtm Contact Activity Contact Name

Name of the contact for the latest GTM contact activity across all leads associated with an account

Account First Activity Contact Name

Name of the contact who performed the first activity across all leads associated with an account

Account ENR LOGO URL

Account info enriched with the URL to the logo

Account Last Contact Activity Name

Name of the latest contact activity associated with an account

Revsure Lead Latest Source

The latest channel from which the lead was generated

Lead Last Touch Channel

The channel associated with a lead's last campaign touch

Account Country

Country to which the account belongs

Account First Gtm Contact Activity Contact Name

Name of the contact who performed the first GTM contact activity associated with the account

Account ENR 6 Sense Country

Account enriched with 6sense data for the country

Lead Google Touched

If a lead has engaged with any Google campaign in its journey, then this value is ‘true’. Else, it is ‘false’.

Account ENR POSTAL CODE

Account data enriched with the postal code

Account ENR 6 Sense Revenue Range

Account enriched with 6sense data for an associated revenue range

Account Tags

Tags for an account

Account Last Gtm Activity Name

Name of the last GTM activity associated with an account

Account ENR Employee Range

Account enriched with 6sense data for a range based on the number of employees

Metric Entity Type

Type of the entity in the RevSure data model (Lead/Opportunity/Account/Internal user)

Lead With Closedwon Opportunity

This is 'True' if the lead had a closed won opportunity associated with it. Else, it is 'False'.

Lead First Contact Activity Name

The name of the first contact activity associated with a lead

Account ENR INDUSTRY

Account data enriched with industry info

Lead With Opportunity

If a lead is associated with an opportunity, then this value is 'true'. Else, it is 'false'.

Account ENR PHONE

Account data enriched with phone contact info

Account ENR DOMAIN

Account data enriched with domain info

Account ENR 6 Sense Industry and Sub-Industry of the company

Account enriched with 6sense data for the industry and sub-industry of the company

Account Last Activity Contact Name

Contact name of the lead who performed the last/latest activity among all the leads associated with an account

Account First Contact Activity Name

The name of the first contact activity associated with an account

Account Annual Revenue Bucket

Bucket based on the annual revenue of the account

Lead First Campaign Touch Type

This is the type of campaign that was a lead’s first campaign touch in its journey

Account First Gtm Activity Name

The name of the first GTM activity associated with an account

Account Last Campaign Touch Type

The type of campaign that was the last touchpoint for an account (across all leads)

Current Status

The current status of a lead from the source system

Account First Campaign Touch Type

This is the type of campaign that was an account-first campaign touch in its journey

Lead Last Gtm Contact Activity Contact Name

Name of the contact for the latest GTM contact activity of a lead

Account Owner Username

Username of the account owner

Lead With Activities

If a lead has at least 1 activity associated with it, then this value is 'true'. Else, it is 'false'.

Account ENR 6 Sense SIC

Account enriched with 6sense data for the Standard Industrial Classification (SIC) code

Revsure Account Latest Source

The campaign type that generated the latest lead associated with an account

Account ENR PUBLICLY TRADED EXCHANGE

Account information enriched with info about publicly traded exchange

Account With No Engagements Within Last 7 Days

This is 'True' if the account (across leads) had no engagements in the last 7 days. Else, it is 'False'.

Account Current Activity Stage Group

The RevSure stage group for the latest activity across all leads of an account

Lead Unique Campaign Sequence Till Stage

List of unique campaign touches in a lead’s journey till it entered the current stage

Account Heuristics Pipeline Propensity Bucket

Bucket for an account's heuristics pipeline propensity (High/Medium/Low/Neglect)

Lead Num Campaigns Bucket

Buckets for leads based on the number of campaigns they have touched

Account Company Type

Company type for an account

Pipeline Creation Quarter Year

It is the quarter and year when the pipeline was first created. It is in the format QQ-YYYY.

Account ENR PUBLICLY TRADED SYMBOL

Account information enriched with a publicly traded symbol

Account ENR 6 Sense PHONE

Account info enriched with 6sense data for the phone contact info

Lead First Touch Channel

The channel associated with a lead's first campaign touch

Funnel Entrypoint Stage

The first stage of the funnel, in which a lead enters

Account G2 Activity Level

The G2 activity level associated with an account

Account Number Of Contacts Bucket

A bucket based on the number of contacts associated with an account. E.g., 1-5, 5-10, 10+, etc.

Lead Entrypoint

The first stage of the funnel, in which a lead enters

Account ENR TWITTER URL

Account info enriched with its Twitter URL

Lead Digital Paid Touched

The paid campaigns (LinkedIn, Meta, Google Ads) touched by a lead

Account RevSure De-Anonymized

If the account was de-anonymized by RevSure, then this value is 'true'. Else, it is 'false'.

Account Last Gtm Contact Activity Name

Activity name of the last activity performed by any of the leads associated with an account

Account Unique Campaign Sequence Till Stage

List of unique campaign touches in an account's journey till it entered the current stage

Account ENR RAW ADDRESS

Account info enriched with its address

Account First Activity Name

Name of the first activity across all leads of an account

Lead Last Campaign Touch Type

The type of campaign that was the last touchpoint for a lead

Visitor First Utm Content

The first content that a visitor is exposed to

Latest Opportunity Close Date Quarter Year

The latest value of the close date (quarter and year) associated with an opportunity. It is in the format of QQ-YYYY.

Funnel Lead Source

It is the channel that generated a lead in the funnel

Account ENR 6 Sense State

Account info enriched with 6sense data, with state info to which the account belongs

Account ENR NAME

Account info enriched with name

Account Existing Customer

If the account is an existing customer, then this value is 'Y'. Else, it is 'N'.

Account Owner Name

Name of the person who is marked as the owner of the account

Account First Touch Channel

The channel associated with an account's first campaign touch (across all leads)

Account Google Touched

If the account has at least one touch with a Google campaign, then this value is 'true'. Else, it is 'false'.

Lead Entrypoint Stage

The state from the source system that was recorded when a lead entered the funnel

Lead Last Gtm Contact Activity Owner Name

Name of the contact/owner who performed the latest GTM contact for a lead

Previous Stage Label

The name/label of the stage from which a lead moved to the current stage

Account ENR FACEBOOK URL

Account info enriched with its Facebook (Meta) URL

Account ML Pipeline Propensity 3-month Bucket

Bucket for an account's 3-month pipeline propensity from RevSure's ML models (High/Medium/Low/Neglect)