Campaign entity - Dimensions

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Below are the descriptions of the various dimensions of the campaign entity. These dimensions are available in all three BI widgets of the Marketing Performance module, as listed below:

  • BI - Bar Chart

  • BI - Trend Chart

  • BI - Cross Table

Campaign Entity Dimensions

Please note that:

  1. The quarters are based on the calendar config.

  2. ‘Funnel' refers to the RevSure funnel

Dimension/Metric

Definition

Campaign Teams

Teams associated with the campaign

Record Type

Type of campaign

Campaign Daily Budget Iso Raw

Daily spending budget of the campaign

Campaign Internal User Id

Internal user ID associated with the campaign

Campaign Targeting Criteria

Criteria for the target audience of the campaign

Campaign Owner Email

Email ID of the owner of a campaign

Campaign Actual Cost ISO Code

Actual cost incurred to run the campaign since its start date

Campaign Budget Cost ISO Code

Budget set aside for a campaign

Campaign Segment

Segment to which the campaign belongs

Campaign Owner Team

Name of the team that owns the campaign

Campaign Budgeted Cost Currency

Currency for the budgeted cost of a campaign

Campaign Actual Cost Currency

Currency for the actual cost of a campaign

Campaign Top Parent Campaign Name

Name of the top parent of a campaign

Campaign Parent Campaign Name

Name of the immediate parent of a campaign

Campaign RevSure Channel

The RevSure channel mapped to a campaign

Campaign Top Parent Campaign Properties

Properties associated with the top parent campaign

Campaign Source

Source of the campaign

Campaign Tags

Tag associated with a campaign

Campaign Referrer

Referrer of the campaign

Campaign Type

Type of the campaign

Campaign Status

Status of the campaign

Campaign Budget Period

Period for which a budget has been assigned to a campaign

Campaign Channel

Channel for a campaign

Campaign Medium

Medium associated with a campaign

Campaign Parent Campaign Id

ID of the parent campaign of a campaign

Campaign Top Parent Campaign Id

ID of the top parent campaign of a campaign

Campaign Parent Campaign Properties

Properties associated with the parent campaign

Campaign Campaign Type

Type of the campaign

Campaign Is Active

If a campaign is active, then this value is ‘true’. Otherwise, it is ‘false’.

Campaign Cost Type

Categorization of the type of cost for a campaign

Campaign Source System

Source system of a campaign, such as SFDC, HubSpot, etc.