Page Type and Intent Classification for Webpage Visits

Overview

This document outlines how webpage visits are classified to help identify visitor intent. By categorizing visited pages, you can better understand where a prospect is in their buying journey and prioritize engagement accordingly.

The classification process includes:

Identifying the Page Type
Mapping Page Types to Intent Levels

Step 1: Classify Webpages into Page Types

Each webpage is categorized based on its URL pattern and purpose.

Page Type Mapping

URL Pattern	Page Type	Description	Examples
`/products/`, `/product/`	Product	Pages describing products or features	`/products/product-a`, `/product/product-b/specs`
`/pricing`, `/plans`, `/subscription*`	Pricing	Pricing details, plans, subscriptions	`/pricing`, `/plans/basic`
`/solutions/`, `/solution/`	Solution	Industry or use-case solutions	`/solutions/finance`
`/services/*`	Services	Services offered (consulting, support, etc.)	`/services/consulting`
`/features/`, `/addons/`	Product	Product features or add-ons	`/features/security`
`/demo`, `/demo-request`	Demo Request	Demo or trial pages	`/demo`, `/demo-request`
`/contact*`	Contact Us	Contact or sales inquiry pages	`/contact/sales`
`/case-studies/*`	Case Studies	Customer success stories	`/case-studies/finance-growth`
`/use-cases/*`	Use Cases	Specific use case pages	`/use-cases/data-analysis`
`/industries/*`	Industries	Industry-focused pages	`/industries/retail`
`/compare`, `/comparison`	Comparison	Product or pricing comparisons	`/compare/plans`
`/webinars`, `/webinar`	Webinar	Webinar registration or recordings	`/webinars/2024-sales`
`/downloads`, `/resources/downloads`	Resource Downloads	Downloadable content	`/downloads/ebook`
`/faqs`, `/faq`	FAQ	Frequently asked questions	`/faqs/general`
`/about`, `/company/`, `/our-story*`	About Us	Company information	`/about-us/team`
`/career`, `/jobs`	Careers	Job listings and hiring pages	`/careers/jobs`
`/press`, `/news`	Press / News	Company announcements	`/press-releases`
`/legal`, `/privacy`, `/terms-of-service`, `/tos`	Legal	Legal and compliance pages	`/privacy/policy`
`/security*`	Security	Security and data protection	`/security`
`/` (root), `/home`	Home	Website homepage	`/`
`/testimonials`, `/reviews`	Testimonials / Reviews	Customer feedback and reviews	`/testimonials/customer-x`

Step 2: Map Page Types to Intent Levels

Each Page Type is assigned an intent level based on how strongly it indicates buying interest.

High Intent

These pages indicate strong purchase or evaluation intent:

Product
Pricing
Contact Us
Case Studies
Testimonials / Reviews
Demo Request

Medium Intent

These pages indicate research or consideration:

Blog (if applicable)
Solution
Services
Industries
FAQ
Webinar
Comparison
Resource Downloads

Low Intent

These pages indicate general awareness or low buying intent:

Home
About Us
Careers
Press / News
Legal
Privacy
Security
Terms of Service
Others

Key Fields Created

Page Type → Categorizes the webpage
Page Type Intent → High / Medium / Low intent

Summary

By applying these classification rules, you can:

Identify high-intent visitors
Segment accounts based on behavior
Improve prioritization for sales and marketing outreach