MMX Scenario Planner

Marketing budgets aren’t just numbers in a spreadsheet—they’re bets on what’s going to drive your pipeline and bookings. With so many moving parts, how do you know where to cut, where to double down, and what your returns might look like?

That’s exactly where RevSure’s Marketing Mix (MMX) Scenario Planner steps in. It helps you take the guesswork out of planning by showing how different spending choices could shape your pipeline and bookings before you ever spend a dime.

What is the MMX Scenario Planner?

Think of it as your personal marketing finance lab. It lets you:

Model different spending scenarios: See what happens if you trim LinkedIn spending by 20% or shift more of the budget to Google.
Understand saturation points: Determine the maximum amount you can spend on a channel before its effectiveness declines.
Compare with last quarter: So you can see if that new plan is actually an improvement.

In short, it’s a smarter way to decide where your next marketing dollar goes.

How to Set Up a Scenario

Create or Edit a Scenario

Head to the Marketing Mix Contributions and Scenarios section.
Click + New Scenario Or pick an existing one to tweak.
Give it a name that makes sense to you—like “Optimized Google Spend – ROI Maximized at Lower Budget”.

Pick Your Marketing Inputs

Choose which channels you want to plan for (for example, Quarterly Google Spend).
For each one, you’ll see:
- What did you spend last quarter
- Pipeline & booking saturation points—essentially, the tipping point where more spend gives you less return.

So you’re not just throwing more money into something that’s already maxed out.

Set Your Next Quarter Spend

Enter your proposed spend for the coming quarter.
Or use handy quick-adjust buttons like -5% or -10% for a rapid what-if view.

Overview of marketing scenario with projected spend and pipeline values for optimization.

What Will This Scenario Do For You?

Once you’ve set it up, the Scenario Impact Summary instantly compares your plan to last quarter.

You’ll see:

Metric	What it Tells You
Total Spend	What you’ll invest.
Projected Pipeline Value	How many pipelines are you likely to generate?
Projected Booking Value	Expected bookings.
Pipeline & Booking ROI	How efficiently you spend translates into results.

For example:

Spend: $502K (vs $716K last quarter)
Projected Bookings: $3.6M (up by 25%)

That means you could spend less and drive more bookings—who wouldn’t want that?

Summary of marketing scenario projections and previous quarter performance metrics.

Dive Deeper with Feature-Level Insights

Scroll down and you’ll see how each channel or tactic (like Content Syndication, LinkedIn, and Offline Events) stacks up in your plan.

You get:

Spend levels
Pipeline & bookings they’ll drive
ROIs, so you spot the big winners (and the underperformers)

It’s a crystal-clear way to decide where your marketing dollars belong.

Table displaying projected spending, bookings, and ROI for various marketing strategies.

Takeaways

Try out different budget plans and see their impact instantly.
Spot diminishing returns so you don’t overspend.
Build next quarter’s plan with solid, data-driven confidence.

Ready to test your scenarios?
Jump into the MMX Scenario Planner in RevSure, and start turning your budget into a precision growth engine.