Below are the descriptions of the various dimensions of the date filter for leads, opportunities, and account entities. These dimensions are available in all three BI widgets of the Marketing Performance module, as listed below:
BI - Bar Chart
BI - Trend Chart
BI - Cross Table
Date Filter Dimensions
Please note that:
‘Funnel' refers to the RevSure funnel
Dimension/Metric | Definition |
Lead Last Gtm Activity Ts | Timestamp of a lead's latest GTM activity |
Lead Last Touch Ts | Timestamp of a lead's last touch |
Created Stage Timestamp | Timestamp when a lead/opp was created in the funnel stage |
Revsure Funnel Entered Date | Date when the lead/opp entered the Revsure funnel for the first time |
Account First Activity Ts | Timestamp of the first activity across all leads of an account |
Account Last Gtm Contact Activity Time | Time of the latest GTM contact activity across all leads/ops of an account |
Revsure Funnel Stage Entered Date | Date when the lead/opp entered the Revsure funnel stage for the first time |
Created State Timestamp | Timestamp when a lead/opp was created in the particular state in the source system |
Lead Ingested At | Timestamp when a lead was ingested into the RevSure data platform |
Account First Gtm Activity Ts | Timestamp for an account's first GTM activity |
Account Last Gtm Activity Ts | Timestamp for an account's latest GTM activity |
Recent Stage Timestamp | Timestamp for a lead/opp's latest stage |
Lead Last Contact Activity Time | Time associated with a lead's latest contact activity |
Funnel Transition Ts | Timestamp for a lead/opp's funnel transition |
Lead Original Src Created At | Timestamp associated with a lead when it was first created in the source system |
Lead First Gtm Activity Time | Time for a lead's first GTM activity |
Lead First Contact Activity Time | Time for a lead's first contact activity |
Recent State Timestamp | Timestamp for a lead's recent state in the source system |
Lead MQL Date Most Recent | Most recent date when a lead entered the MQL stage |
Lead Last Gtm Contact Activity Time | Time of the latest GTM contact activity associated with a lead |
Last Touch Campaign Engagement Ts | Timestamp of the latest campaign engagement associated with a lead/opportunity |
Last Activity Ts | Timestamp of the latest activity associated with a lead/opportunity |
Revsure Funnel Status Entered Date | Date when a lead/opportunity was entered its latest status |
Lead First Gtm Activity Ts | Timestamp of a lead's first GTM activity |
Lead Last Gtm Activity Time | Timestamp of a lead's latest GTM activity |
Lead First Gtm Contact Activity Time | Time of the first GTM contact activity associated with a lead |
Account Last Activity Ts | Timestamp of the latest activity associated with an account across all leads |
Duration | Time spent by a lead in the current stage |
Account First Gtm Contact Activity Time | Time of the first GTM contact activity of an account across all leads |
Latest Opportunity Close Date | The latest date associated with an opportunity when it closes |
First Activity Ts | Timestamp of a lead/opportunity's first activity |
Lead Created At | Timestamp when a lead was first created in the source system |
Lead First Touch Ts | Timestamp of a lead's first engagement with a campaign |
Lead Source Updated At | Timestamp when the lead was updated in the source system |
First Touch Campaign Engagement Ts | Timestamp for the first engagement with a campaign |